Digital Sense. Snook Chris

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      Copyright © 2017 by John Wiley and Sons, Inc. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

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       Library of Congress Cataloging-in-Publication Data:

      Names: Wright, Travis, author. | Snook, Chris J., author.

      Title: Digital sense: the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook.

      Description: Hoboken, New Jersey: John Wiley & Sons, Inc., [2017] | Includes bibliographical references and index.

      Identifiers: LCCN 2016044307 (print) | LCCN 2016057120 (ebook) | ISBN 9781119291701 (cloth) | ISBN 9781119291749 (pdf) | ISBN 9781119291718 (epub)

      Subjects: LCSH: Internet marketing. | Internet advertising. | Digital media.

      Classification: LCC HF5415.1265 .W75 2017 (print) | LCC HF5415.1265 (ebook) | DDC 658.8/72 – dc23

      LC record available at https://lccn.loc.gov/2016044307

      “To both of my true loves, Brianne and Beckett. You ground me and inspire me daily to be more than I was yesterday, and you patiently share me with the business world, which is my other true love. I dedicate this book, and all the blood and sweat that I put into it, to you.”

      “To my two not-so-little ones, Jharek and Liliana. All that I do is because of both of you. Much love to you and your mom, Mari. Thanks for allowing me to be a business dude who travels around and works on all of these crazy projects. Hopefully I've taught you a strong work ethic, a true curious love of learning, and a kind, helpful approach to human interaction; and hopefully you always keep your playful nature. Keep smiling, laughing, and loving. I'll love you forever, throughout all space and time. May God and the Universe bless you, always.”