The Middle-Class City. John Henry Hepp, IV

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       The Middle-Class City

       The Middle-Class City

      Transforming Space and Time in

      Philadelphia, 1876–1926

      John Henry Hepp, IV

      University of Pennsylvania Press

      Philadelphia

       Copyright © 2003 University of Pennsylvania PressAll rights reserved

       10 9 8 7 6 5 4 3 2 1

       Published by University of Pennsylvania Press Philadelphia, Pennsylvania 19104-4011

       Library of Congress Cataloging-in-Publication Data

       Hepp, John Henry, IV.

       The middle-class city : transforming space and time in Philadelphia, 1876–1926 / John Henry Hepp, IV.

       p.cm.

       Includes bibliographical references and index.

       ISBN 0-8122-3723-4 (acid-free paper)

       1. Middle class—Pennsylvania—Philadelphia—History. 2. Cities and towns—Pennsylvania—Philadelphia—Growth. 3. City planning—Pennsylvania—Philadelphia—History. 4. Department stores—Pennsylvania—Philadelphia—History. 5. Urban transportation—Pennsylvania—Philadelphia—History. 6. Newspaper reading—Pennsylvania—Philadelphia—History. 7. Philadelphia (Pa.)—History. 8. Philadelphia (Pa.)—Social life and customs. I. Title.

       HT690.U6H46 2003

       974.8′11041—dc21

       2003041001

       Contents

       Preface

       Introduction: A Revised and Enlarged Philadelphia

       PART I LATE NINETEENTH-CENTURY PHILADELPHIA

       Prelude: I Went Out to the Centennial

       1 The Most Traversed City by Railways in This Country, If Not the World

       2 Such a Well-Behaved Train Station

       3 A Pretty Friendly Sort of Place

       4 A Sober Paper

       Interlude: Went to Willow Grove

       PART II EARLY TWENTIETH-CENTURY PHILADELPHIA

       The New Century: The Magnificent Metropolis of Today

       5 If Dad Could Not Get … the Evening Bulletin It Was Practically the End of the World

       6 We Never Realized That Department Stores Had an Upstairs

       7 One Great Big Stretch of Middle Class

       Postlude: Albion and I Went to the Sesqui

       Conclusion: The Trouble with History

       Appendix

       Notes

       Bibliography

       Index

       Preface

      Historians have often viewed the reaction of the American middle class to the sweeping changes wrought by industrialization and urbanization as negative or, at best, ambivalent. The classic interpretation of the late nineteenth and early twentieth centuries sees this period as a political “search for order” by the bourgeoisie. My book examines transformations in everyday middle-class life in Philadelphia between 1876 and 1926 to discover the cultural roots of this search for order. By looking at the complex relationships among members of that city’s bourgeoisie and three largely middle-class commercial institutions (newspapers, department stores, and railroads), it finds that the bourgeoisie consistently reordered its world along new, rational lines during the late nineteenth century. At first, these changes were largely internal to the middle class, only affecting institutions that it used and controlled. Later, during the early twentieth century in particular, the bourgeoisie began to expand this new cultural sense of order to encompass politics as well.

      In Philadelphia, these changes in middle-class world view were less inspired by a fear of the future than by a faith in continued progress. Although this confidence was not always unbounded and was occasionally tinged with a sense of nostalgia, the city’s bourgeois men and women saw the region’s transformation as positive. They believed, by and large, that the Philadelphia of tomorrow would be better than that of their day, which in turn was an improvement on the city of twenty years before. This is not surprising, as they were, for the most part, beneficiaries of these changes. Not only could they see tangible economic, scientific, and technological advancement with, at least for many of them, few costs, but their class was largely a product of this new order.

      Writing is a highly collaborative process. In the course of this work’s long gestation period, I ran up a lot of debts: emotional, financial, and intellectual. Now is the time to repay some of them, however inadequate these words may be.

      First

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