YOU CAN DO IT
A GUIDE FOR STARTING AND RUNNING
A SMALL BUSINESS
THOMAS L. GREENBAUM
Copyright ©2012 by Thomas L. Greenbaum
Permission is granted to copy or reprint portions for any noncommercial use.
All other rights reserved.
ISBN 978-0-9858550-1-7 (ePub)
ISBN 978-0-9858550-0-0 (printed)
Contents
CHAPTER ONE - Should You Be an Entrepreneur?
CHAPTER TWO - The Key Ingredient to Entrepreneurial Success - The Idea
CHAPTER THREE - The Business Plan
CHAPTER FOUR - Financing a New Business
CHAPTER FIVE - Legal Structure of Your Business
CHAPTER SIX - Legal Requirements When Organizing a Business
CHAPTER SEVEN - ORGANIZATIONAL STRUCTURE
CHAPTER EIGHT - Researching Your Business and Market
CHAPTER TEN - The Target Audience
CHAPTER ELEVEN - The Wheel of Small Business Marketing
CHAPTER TWELVE - Key Business Strategies
CHAPTER FOURTEEN - Brand Identification
CHAPTER FIFTEEN - The Elevator Speech
CHAPTER SEVENTEEN - Developing a Trifold Brochure
CHAPTER EIGHTEEN - Social Media
CHAPTER NINETEEN - Promotion for Small Business
CHAPTER TWENTY - Key Insights into More Effective Advertising
CHAPTER TWENTY-ONE - Networking
CHAPTER TWENTY-TWO - Public Relations
CHAPTER TWENTY-THREE - Brief Advertising & Promotion Legal Advice
CHAPTER TWENTY-FOUR - Financial Statements
CHAPTER TWENTY-FIVE - Managing Day-to-Day Financial Operations
CHAPTER TWENTY-SIX - The Website & URL
CHAPTER TWENTY-SEVEN - The Emerging New Media: QR Codes and Skype
CHAPTER TWENTY-EIGHT - Human Relations
CHAPTER TWENTY-NINE - Business Insurance
CHAPTER THIRTY - Summary - The Keys to Success in a Small Business
OTHER BOOKS BY THOMAS L. GREENBAUM
The Practical Handbook & Guide to Focus Group Research
The Handbook for Focus Group Research
The Handbook for Focus Group Research - Revised Edition
Moderating Focus Groups
The Consultant's Manual
What People Are Saying
This is a must read book for all of our counselors and clients. It's a gem!
E. Michael O'Malley
Chapter Chair
Fairfield County SCORE
Tom Greenbaum brings a wealth of business knowledge and strategic thinking to the process of starting and managing a small business, but what really makes him exceptional is his ability to translate his advice into practical, actionable steps that get great results.
Jean Haynes
Jean Haynes Consulting, LLC
