No Mystery Anymore:
A No Frills Guide to Mystery Shopping
by
Lisa Donahoo
Copyright 2011 Lisa Donahoo,
All rights reserved.
Published in eBook format by eBookIt.com
ISBN-13: 978-1-4566-0311-3
No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems, without permission in writing from the author. The only exception is by a reviewer, who may quote short excerpts in a review.
Introduction
Shopping: it’s become a sort of national, even global pastime. While we might do other things between the beginning and end of our days, at some point, we will need to shop and to buy something for our busy lives.
Whether it’s food, clothing, or entertainment items, we need to buy things in order to complete tasks and take care of our selves and our families.
Businesses know that in order for them to stay in business, they need to know they’re doing the right things for their customers. While they might try to monitor their employees, the truth is that it’s impossible to watch every employee all the time.
Mystery shopping isn’t a new practice – not by a long shot. This profession began in the 1940s and was used primarily by banks and retail stores.
These mystery shoppers would assess the integrity of the workers in these locations.
Even private investigators would enter stores as employees, helping to uncover any employees who might be stealing or causing troubles for the company.
A mystery shopper can come into a store, behave like a normal customer, and then provide feedback to the company about what their shopping experience was like.
In doing so, the company finds out how they are helping their customers and where they might be failing them as well.
You can become a part of the mystery shopping process too. All you need to do is to learn how to find businesses that want to employ you to find out more about how their company works.
And no, being a mystery shopper isn’t just about finding out what’s wrong with a company; it’s also about finding out what’s RIGHT with a company.
Ready to shop AND make a difference? You can when you’re a mystery shopper.
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