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Real Estate Rescue: How America Leaves Billions Behind in Residential Real Estate and How to Maximize Your Home’s Value
Library of Congress Cataloging-in-Publication number: 2019954731
ISBN: (print) 978-1-64250-195-7, (ebook) 978-1-64250-196-4
BISAC category code BUS054010—BUSINESS & ECONOMICS / Real Estate / Buying & Selling Homes
Printed in the United States of America
For Lorna Hines, one of the truly great real estate minds in the country, and my three children, Ross, Whitney, and Grace.
Contents
There Are No Picassos in Real Estate—Valuing a Home
The Mechanics of Home Valuation
The Golden Days
Price Reductions—Don’t Burn the Clock
The Anchor Bias
Winter, Spring, Summer, or Fall: When to Sell Your Home
Chapter 3
Preparing a Home for Sale
The Times They Are a-Changin’
Home Sweet Home
Feeling Misunderstood and Depreciated
A Broken Clock Is Right Twice a Day: Timing the Market
Condition of the Home
Know Thy Market
Detailing Design Changes for a Seller
Time for “The Talk”
Staging—Showing Buyers How to Live in a Home
Chapter 4
Two Pictures (Before & After) Say a Thousand Words
Case Study 1: Get Creative
Case Study 2: Empty Homes Are Houses
Case Study 3: Shingle-Style Residence
Case Study 4: Waterfront Residence
Case Study 5: Repositioning an East Coast Home on the West Coast
Case Study 6: San Francisco Townhome
Chapter 5
Disclose, Permit, Inspect
In the Interest of Full Disclosure
Permits
Pre-Listing Inspections
Chapter 6
Marketing and Branding a Home
Storytelling
I Feel Therefore I Buy: Emotions Drive Decision-Making
Branding Tools
Social Media and Property Voyeurism
Chapter 7
Buyer Be Aware
The Neighbors, Not the Numbers, Tell the Story
The Good, the Bad, and the Ugly
Yabba Dabba Don’t
The Titanic Was “Unsinkable”: Prepare for the Unexpected
Your Home Is Not an ATM
Chapter 8
Didn’t Aunt Louise Just
