Data Management: a gentle introduction. Bas van Gils

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      Data Management: a gentle introduction

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Title:Data Management: a gentle introduction
Subtitle:Balancing theory and practice
Author:Bas van Gils, managing partner @ Strategy Alliance
Illustrations:Andy Lo Tam Loi
Reviewers:Mirjam Visscher and Tanja Glisin
Text editor:Lisa Gaudette and Steve Newton (Galatea)
Publisher:Van Haren Publishing, ’s-Hertogenbosch
ISBN hard copy:978 94 018 0550 6
ISBN eBook (pdf):978 94 018 0552 0
ISBN ePUB:978 94 018 0555 1
Edition:First edition, first impression, February 2020
Lay out and DTPCoco Bookmedia, Amersfoort – NL
Copyright:© 2020 Van Haren Publishing

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      Although this publication has been composed with most care, neither author nor publisher can accept any liability for damage caused by possible errors and/or incompleteness in this publication.

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       Illustration

      I wonder if Bas van Gils had in mind the quote by Albert Einstein, that “Everything should be made as simple as possible, but not simpler”, because in this book you are about to read, he has created a “gentle introduction” which truly serves the purpose of explaining data and data management. Personally, when I first got into the world of data 20+ years ago, and coming from a background in marketing and business development, I had to learn about data management through the gradual osmosis of interacting with data professionals. While this is useful in understanding the “what” of real-world practice, it doesn’t fill in the theoretical foundations of “how” and “why” which are necessary to understand why that real-world practice works the way it does. I know I would have come up to speed a whole lot faster, if I’d had access to this book.

      One of the big themes in corporate data today is dataliteracy, and as organizations

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