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Philip Kotler

Список книг автора Philip Kotler

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    The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders - Philip Kotler
    Ten Deadly Marketing Sins. Signs and Solutions - Philip Kotler
    Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences - Philip Kotler
    Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know - Philip Kotler
    Marketing 4.0. Moving from Traditional to Digital - Philip Kotler
    Market Your Way to Growth. 8 Ways to Win - Philip Kotler
    Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live - Philip Kotler
    Marketing 3.0. From Products to Customers to the Human Spirit - Philip Kotler
    Kellogg on Marketing - Philip Kotler
    Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities - Philip Kotler

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