Marketing for Maximum Effect
The Mechanics of Good Email Marketing
Note
16 11 The Right Way to Use Social Media Social Media Myths and Realities Notes
17 12 Power Tools A Robust Payment System Targeted Promotional Merchandise Tools for Competitive Intelligence Tools for Intelligence on Your Own Site Using Video Effectively Note
18 13 Your Team The Question Before the Question Your Hiring Process Traits We Look for in New Hires References Alternatives to Hiring Notes
19 14 Eyes Wide Open Small Hinges Swing Big Doors When Circumstances Change, Take Time to Think Count Yourself In Execute on the Fundamentals, Even When They Are Tiresome to You Don't Suffer in Silence Beware of Shiny Objects Notes
20 Epilogue: When to Abandon the Dream? Common Causes of Business Failure Determining If You Should Abandon the Dream If You Decide to Stop Note
23 Index
List of Illustrations
1 Chapter 3Figure 3.1 How much Mike can expect to bring in per yearFigure 3.2 What happens if Mike does two more tintings per month
Guide
Pages
1 i
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3 v
4 vi
5 vii
6 xi
7 xii
8 xiii
9 1
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11 3
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