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H. Moore, Jr., President & CEO, University of Illinois Foundation

      —Don Campbell, Founder and Chairman Emeritus (Retired), Campbell & Company

      “Kudos to the authors of the Fifth Edition of this must‐read classic. New chapters and comprehensive revisions elevate the substantial value of this book for fundraising professionals and anyone interested in the potential of philanthropy.”

      —Mary Tschirhart, Professor & Director, Trachtenberg School of Public Administration and Public Policy, The George Washington University

      “Donors are now activating their philanthropy in innovative ways that are meeting the moment. In this Fifth Edition, Achieving Excellence in Fundraising provides a comprehensive framework for all nonprofit organizations to design and implement a fundraising strategy that engages today's donors and transforms institutions and the communities they serve.”

      —Helene D. Gayle, President & CEO, The Chicago Community Trust

      The Indiana University Lilly Family School of Philanthropy is the world's first school dedicated solely to education and research about philanthropy. Established in 2012, the school was inaugurated in 2013 and named for one of America's great philanthropic families in honor of its generations of generosity and leadership.

      Indiana University (IU) has been at the vanguard of philanthropy education since the Center on Philanthropy at Indiana University was founded at Indiana University Purdue University Indianapolis (IUPUI) in 1987. Led by the center, IU established the field of philanthropic studies; established the nation's first bachelor's, master's, and Ph.D. degrees in the field; and created the nation's first endowed chair in philanthropy.

      The Lilly Family School of Philanthropy prepares students, philanthropy professionals, donors, and volunteers to be thoughtful innovators and leaders who create positive and lasting change. Alumni of its programs lead national nonprofits and foundations, serve international relief organizations, and lead hands‐on neighborhood human services centers.

      As the pioneer of the unique, liberal arts‐based field of philanthropic studies, the school and its world‐class faculty offer unparalleled academic degree programs and rigorous, objective research that sets the standard for the field and provides a crucial resource for philanthropy and nonprofits. Through global partnerships, teaching and learning experiences on six continents, and an international student body, the school increases understanding of philanthropy within and across cultures.

      The Lilly Family School of Philanthropy integrates innovative academic, research, international and training programs with groundbreaking resources such as The Fund Raising School, the Women's Philanthropy Institute, the Mays Family Institute on Diverse Philanthropy, and Lake Institute on Faith & Giving.

      The Fund Raising School, which Hank Rosso moved to Indiana University in 1987 to form the centerpiece for the founding of the Center on Philanthropy, continues today as the premier international, university, and curriculum‐based fundraising education program. For the nearly 50 years since its founding in 1974, The Fund Raising School has taught successful, ethical, systematic, mission‐focused fundraising, volunteer board leadership, and nonprofit management practices to more than 50,000 people in more than 40 countries. Experienced fundraising professionals comprise The Fund Raising School's faculty, offering multiple online and in‐person sessions of 22 different regularly scheduled courses in Indianapolis and in cities around the nation as well as sponsored, customized courses in locations around the globe.

      As a hub for philanthropic thought and research, the Lilly Family School of Philanthropy regularly convenes innovators, scholars, philanthropists, fundraisers, nonprofit and foundation professionals, and researchers to share their diverse perspectives, exchange ideas, and develop insights that anticipate trends, address pressing issues, and shape the future of philanthropy.

      For more information, please visit philanthropy.iupui.edu.

       FIFTH EDITION

       EDITORS

       GENEVIEVE G. SHAKER

       EUGENE R. TEMPEL

       SARAH K. NATHAN

       BILL STANCZYKIEWICZ

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      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      The 4th edition of Achieving Excellence in Fundraising was published by John Wiley & Sons, Inc in 2016.

      Published simultaneously in Canada.

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