Achieving Excellence in Fundraising. Группа авторов
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Questions about philanthropy's purpose and position in society are age‐old and will continue as a source of robust discussion. It is certain that fundraisers will always have to adapt to a changing context of economic, social, and political issues. New skills in technology and digital communications will be part of their daily practice, but more educational opportunities will also be available to develop these and other capacities. Engaging donors, volunteers, and staff in new ways will be important as organizations deliver their missions in a more diverse world and growing nonprofit/philanthropic sector. The power of data, a changing philanthropic narrative, and the implementation of equitable and inclusive practices are all key elements of the sector's future. As the institutional stewards of philanthropy, fundraisers should bear these changes in mind as they fulfill their role in building a just and civil society.
Discussion Questions
1 Discuss the opportunities, critiques, challenges, and failures of philanthropy reviewed in this chapter. How can fundraisers prepare to have conversations with donors and community members in relation to these concerns and possibilities?
2 Discuss how the changing economic, social, and political climate could affect distinct types of nonprofits (i.e., human service organizations versus arts organizations).
Application Exercises
1 What is an example in your community where philanthropy has made a significant, positive impact? Conversely, what is an example in your community where philanthropy has overlooked a specific need or group of people? Finally, can you find local examples of innovative efforts to better incorporate community voices into funding decision‐making and philanthropic strategizing?
2 Evaluate your organization's digital literacy. Look at the following areas: Internally, do all employees understand the importance of data use, management, and privacy? Are online fundraising financial transactions secure? How do you acquire the data you use in fundraising activities? What is the approach to donor privacy? Do you address the question of data privacy with your clients? How is organizational beneficiaries' privacy protected? Externally, is your organization at risk of data breaches?
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