Kevin McCloud’s 43 Principles of Home: Enjoying Life in the 21st Century. Kevin McCloud

      It was that volume that started me off on the journey to write this one. I hope my book will help you value the material world in a different, fuller way. I hope that as you read it, you’ll begin to wonder where it was made, who by and how much paper, ink, solvent, glue, machine maintenance, shipping, packaging, handling and energy it took to make it; how much time, effort and care were spent by the dozens of people who were involved with it. And I hope that, as well as awakening your curiosity, it will give you the tools for minimizing our detrimental impact on the environment and on other human beings: the tools of wasting less (or wasting nothing), saving fuel energy, exploiting what we have to hand, respecting craftsmanship, reusing the resources and made things that we already have, and sharing them more.

      This book is a collection of four stories, narratives that are part fictional and part autobiographical. Each forms the spine to the four parts of the book and from each spring a number of smaller, more factual chapters. Threading throughout the entire book are the 43 Principles of Home, memorable ideas which I’ve collected or formulated over the past thirty years, drawing inspiration from the best of Le Corbusier, Vitruvius, William Morris and Homer Simpson. First though, here’s a little test.

       Q: Which is the most eco-friendly car in this list?

      A Toyota Prius

      A 1937 Alfa Romeo tourer

      A Ferrari

      A 37-year-old Bond 875 (my first car)

      The Innocent Smoothie van

      An Aston Martin DB9

      A Range Rover

      You might plump for the Prius as the angel of the pack and the Range Rover as the devil.

      Let me ask you another question: if you had the money, would you commission a small firm of English cabinet-makers to make you a bespoke, crafted piece of furniture? Or buy a cheap copy from the Far East? Well, the more ethical solution has to be the former: it’s a local transaction, it involves much less shipping, it creates relationships between the makers and the owner. The automotive equivalent is buying an Aston Martin over a Toyota Prius.

      Surely this is rubbish. The Prius emits 145 grams of carbon per kilometre while the Aston emits nearly 500. But even these figures are meaningless. Who is the biggest environmental sinner? The man who drives his Prius 20 miles to and from work each day? Or the man who travels 50 miles on the train? Or the man who owns an Aston Martin and walks across his yard to his office and drives his car at weekends only? It’s probably the Prius driver.

      This is just an exercise to point out that whatever you think of executive SUVs, hybrid cars and GT sports cars, calculating the environmental impact of these vehicles is very complex and ultimately dependent much more on how we use our vehicles than how big their engines are or where they were built.

      So here’s another little test.

       Q: Which do you think is the most environmentally friendly house?

      1. A 500-year-old farmhouse, built from local materials—any stones that were just turned up out of the field—and oak trees from the farm in which it sits, with stone floors laid on the earth and thick walls with a high thermal mass. Albeit the place is listed and hasn’t got double glazing.

      2. A house built by Ben Law in the forest in Sussex, entirely from the forest in Sussex. Ben cut 10,000 shingles from his own coppiced chestnut trees. The frame is coppiced chestnut and the oak cladding, straw-bale insulation and ash window frames are all from his woods and cut and assembled by him. This place does have double glazing, and it’s off grid, has its own water supply and is heated by Ben’s own wood thinnings from his sustainable forestry business, making charcoal and hurdles.

      3. A three-bedroom family home in Scotland. It has super-insulated walls, it’s airtight, it has a state-of-the-art Panelvent timber panel construction sitting on a concrete plinth for high thermal mass, it’s triple-glazed and it comes with a heat recovery system.

      So which is greenier than green? Well, it has to be Ben’s, of course. Maybe followed by the Scottish timber box. With the farmhouse a poor third, maybe. Which, it turns out, has no oil-fired range, has 10 inches of loft insulation and is heated with a biomass boiler.

      Again, it’s down to use. You can construct a super-insulated, resource-meagre dwelling, turn the heating up and then open all the windows. Or live in a freezing mansion with no heating and one bath a week. There is no such thing as an eco-home, just as there’s no such thing as an eco-car. It’s our use of these things that determines not how environmentally friendly they are but how environmentally friendly we are.

1 Peter Marcuse, Environment and Urbanization, vol. 10, no. 2, October 1998

2 Our Common Future, OUP, 1987

3 Stern Review on the Economics of Climate Change, HM Treasury, 2006

4 www.bioregional.com/our-vision/one-planet-living/

5 Paul King and Pooran Desai, The Little Book of One Planet Living, Alastair Sawday, 2006