Kumar. Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation. Boston: Harvard Business School Press, 2004, chapter 5.
2
М+М Planet Retail, 2005. www.planetretail.net; Fortune Global 500 // Fortune, July 24, 2006, 113–120.
3
По данным Planet Retail // Global Retail Concentration 2004. London: М+М Planet Retail, 2005.
4
http://www2.toysrus.com/index.cfm?lb=1.
5
ACNielsen Research Finds U. S. Sales of Private Label Consumer Packaged Goods Growing Much Faster Than Branded Products. Пресс-релиз, 18 сентября 2003 г. http://www.acnielsen.com/news/american/us/2003/20030918.htm.
6
Simon Lloyd. Retail: Вуе-Вуе Brands // BRW Magazine, April 14, 2005; http://www.brw.com.au/freearticle.aspx?re1Id=13067.
7
The Cheap Gourmet // Forbes, April 10, 2006, 76–77.
8
Исследование компании ACNielsen «Consumer Attitudes Toward Private Label: А 38-Country Online Consumer Opinion Survey». http://www2.acnielsen.com/press/documents/ACNielsenPrivateLabelGlobalSummary.pdf.
9
Retailers Push Private Labels. Beverage Industry. http://www.bevindustry.com/content,php?s=BI/2004/06&р=6.
10
Carol Matlack, Rachael Tiplady. The Big Brands Gо Begging // BusinessWeek, March 21, 2005, 18–19.
11
Measuring Brand Premium // Textile Consumer, vol. 31, Winter 2003. http://www.cottoninc.com/TextileConsumer/TextileConsumerVolume31/1203ТС. pdf.
12
Robert Spector. Category Killers Private Labels. http://www.800ceoread.com/excerpts/archives/000841.html.
13
Make It Your Own // The Economist, March 4, 1995, 8.
14
Подробнее см.: Jean-Noel Kapferer. The New Strategic Brand Management. London: Kogan Page, 2004, 137.
15
Shelly Branch. Going Private (Label) – Store Brands Gо Way Upscale as Designer Items Lose Cachet; $675 for Масу’s Own Sheet // Wall Street Journal, June 12, 2003.
16
Robert Berner. Race You to the Top of the Market // Business Week, December 8, 2003, 98.
17
Mathew Boyle. Brand Killers: Store Brands Aren’t for Losers Anymore // Fortune, August 11, 2003.
18
Для удобства восприятия все цены в этой книге приводятся в долларах США по курсу 1,8 долл. за фунт стерлингов и 1,2 долл. за евро.
19
Kapferer J.-N. The New Strategic Brand Management, глава 6.
20
Kerry Capell. Ikea: How the Swedish Retailer Became а Global Cult Brand // Business Week, November 14, 2005, 44–54.
21
Информация получена авторами в личной беседе, состоявшейся 2 августа 2005 г.
22
Consumer Attitudes Toward Private Label.
23
Retail Reshaped, Ketchum. http://www.ketchum.com/DisplayWebPage/0,1003,2802,00.html.
24
Ву George // The Economist, September 25, 2004, 39.
25
Stuart Elliot. Breaching the Barriers Between Name Brands and Private Labels // New York Times, October 20, 2004.
26
На основе работы Jan-Benedict Е. М. Steenkamp et al. Fighting Private Label: Growth Drivers, Brand Defense Strategies, and Market Opportunities. London: Business Insights, 2005.
27
Thomas Васhl. Big Splurge or Piggy Bank: Where Are the Markets Heading For? // Доклад на ежегодной встрече GfK. Кронберг, Германия, 27 января 2004 г.
28
Поиск в системе Google, 17 апреля 2006 г.
29
Josh Sims. А Style of Their Own // Financial
