Говори на языке диаграмм. Пособие по визуальным коммуникациям. Джин Желязны

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Говори на языке диаграмм. Пособие по визуальным коммуникациям - Джин Желязны

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McKinsey к работе над графическим представлением данных клиентам.

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      Некоторые заказчики рассчитывают стоимость одного слайда, деля сумму гонорара на вес презентации. Они приходят к выводу, что каждый слайд стоит намного дороже золота. Умные заказчики понимают, что они платят не за слайды, а за свое спокойствие. Хорошо сделанная работа консультантов позволяет им принять правильные решения, базирующиеся на фактах и всестороннем анализе ситуации.

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