Революция платформ. Как сетевые рынки меняют экономику – и как заставить их работать на вас. Джеффри Паркер
Чтение книги онлайн.
Читать онлайн книгу Революция платформ. Как сетевые рынки меняют экономику – и как заставить их работать на вас - Джеффри Паркер страница 15
6
Gurley B. A Rake Too Far: Optimal Platform Pricing Strategy // Above the Crowd. 2013. April 18 // http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/.
7
Steenburgh T., Avery J., Dahod N. HubSpot: Inbound Marketing and Web 2.0 // Harvard Business School Case 509–049, 2009.
8
Goodwin T. The Battle Is for the Customer Interface // TechCrunch. 2015. March 3 // http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/.
9
Damodaran A. Uber Isn’t Worth $17 Billion // FiveThirtyEightEconomics. 2014. June 18 // http://fivethirtyeight.com/features/uber-isnt-worth-17-billion/.
10
Gurley B. How to Miss By a Mile: An Alternative Look at Uber’s Potential Market Size // Above the Crowd. 2014. July 11 // http://abovethecrowd.com/2014/07/11/how-to-miss-by-a-mile-an-alternative-look-at-ubers-potential-market-size/.
11
Arthur W. B. Increasing Returns and the Two Worlds of Business // Harvard Business Review. 1996. Vol. 74. No. 4. Pp. 100–109; Katz M. L., Shapiro C. Network Externalities, Competition, and Compatibility // American Economic Review. 1985. Vol. 75. No. 3. Pp. 424–440.
12
Shapiro C., Varian H. R. Information Rules. Cambridge, MA: Harvard Business School Press, 1999.
13
Eisenmann T., Parker G., Van Alstyne M. Strategies for Two-Sided Markets // Harvard Business Review. 2006. Vol. 84. No. 10. Pp. 92–101.
14
Опубликована на русском языке: Андерсон К. Бесплатное. Будущее радикальных цен. М.: BestBusinessBooks, 2015.
15
Needleman S., Loten A. When Freemium Fails // Wall Street Journal. 2012. August 22.
16
Hansell S. No More Giveaway Computers. Free-PC To Be Bought by eMachines // New York Times. 1999. November 30 // http://www.nytimes.com/1999/11/30/business/no-more-giveaway-computers-free-pc-to-be-bought-by-emachines.html.
17
Bennett D. 8 Dot-Coms That Spent Millions on Super Bowl Ads and No Longer Exist // Business Insider. 2011. February 2 // http://www.businessinsider.com/8-dot-com-super-bowl-advertisers-that-no-longer-exist-2011-2.
18
The Greatest Defunct Web Sites and Dotcom Disasters // Crave, cnet.co.uk. 2008. June 5 // http://web.archive.org/web/20080607211840/http://crave.cnet.co.uk/0,39029477,49296926-6,00.htm.
19
Parker G., Van Alstyne M. Information Complements, Substitutes and Strategic Product Design // Proceedings of the Twenty-First International Conference on Information Systems. Association for Information Systems, 2000. Pp. 13–15; Parker G., Van Alstyne M. Internetwork Externalities and Free Information Goods // Proceedings of the Second ACM Conference on Electronic Commerce. Association for Computing Machinery, 2000. Pp. 107–116; Parker G., Van Alstyne M. Two-Sided Network Effects: A Theory of Information Product Design // Management Science. 2005. Vol. 51. No. 10. Pp. 1494–1504.
20
Rysman M. The Economics of Two-Sided Markets // Journal of Economic Perspectives. 2009. Vol. 23. No. 3. Pp. 125–143.
21
David P. Clio and the Economics of QWERTY // American Economic Review. 1985. Vol. 75. Pp. 332–337.
22
UN Data: https://data.un.org.
23
Rudder C. Your Looks and Your Inbox // OkCupid // http://blog.okcupid.com/index.php/your-looks-and-online-dating/.