The Ladies' Paradise. Emile Zola
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"Really! a fine silk at five francs sixty centimes!" said Madame Bourdelais, enthusiastic. "One can hardly believe it."
Ever since the advertisements and puffs had appeared, this silk had occupied a considerable place in their daily life. They talked of it, promising themselves some of it, all agog with desire and doubt. And, beneath the inquisitive chatter with which they overwhelmed the young man, one could divine their different temperaments as purchasers. Madame Marty, carried away by her rage for spending money, bought everything at The Ladies' Paradise without selecting, just as things chanced to be placed in the windows or on the counters. Madame Guibal on the other hand walked about the shop for hours without ever buying anything, happy and satisfied in simply feasting her eyes; Madame de Boves, short of money and always tortured by some immoderate desire, nourished a feeling of rancour against the goods she could not carry away with her; Madame Bourdelais, with the sharp eyes of a careful and practical housewife, made straight for the bargains, availing herself of the big establishments with such skill that she saved a lot of money; and lastly, Henriette, having very elegant tastes, only purchased certain articles there, such as gloves, hosiery, and her coarser linen.
"We have other stuffs of astonishing cheapness and richness," continued Mouret, in his musical voice. "For instance, I recommend you our Golden Grain, a taffeta of incomparable brilliancy. In the fancy silks there are some charming lines, designs specially chosen from among thousands by our buyer; and in velvets you will find an exceedingly rich collection of shades. I warn you, however, that cloth will be greatly worn this year; you'll see our matelassés and our cheviots."
They had ceased to interrupt him, and drew yet closer, their lips parted by vague smiles, their faces eagerly out-stretched as if their whole beings were springing towards the tempter. Their eyes grew dim, and slight quivers ran through them but he meantime retained his calm, conquering air, amidst the intoxicating perfumes which their hair exhaled; and between each sentence he continued to sip a little of his tea, the aroma of which softened those sharper odours. At sight of such a power of fascination, so well controlled, strong enough to play with woman without being overcome by the intoxication which she diffuses, Baron Hartmann, who had not ceased to look at Mouret, felt his admiration increasing.
"So cloth will be worn?" resumed Madame Marty, whose rugged face sparkled with coquettish passion. "I must have a look at it."
Madame Bourdelais, who kept a cool look-out, in her turn remarked: "Your remnant sales take place on Thursdays, don't they? I shall wait. I have all my little ones to clothe." And turning her delicate blonde head towards the mistress of the house, she asked: "Sauveur is still your dressmaker, I suppose?"
"Yes," replied Henriette, "Sauveur is very dear, but she is the only person in Paris who knows how to make a dress-body. Besides, Monsieur Mouret may say what he likes but she has the prettiest designs, designs that are not seen anywhere else. I can't bear to see the same dresses as mine on every woman's back."
At first Mouret slightly smiled. Then he intimated that Madame Sauveur bought her material at his shop; no doubt she went to the manufacturers direct for certain designs of which she acquired the sole right of sale: but for black silks, for instance, she watched for The Paradise bargains, laying in a considerable stock, which she disposed of at double and treble the price she gave. "Thus I am quite sure that her buyers will snap up our Paris Delight. Why should she go to the manufacturers and pay dearer for this silk than she would at my place? On my word of honour, we shall sell it at a loss."
This was a decisive blow for the ladies. The idea of getting goods below cost price awoke in them all the natural greed of woman, whose enjoyment in purchasing is doubled when she thinks that she is robbing the tradesman. He knew the sex to be incapable of resisting anything cheap.
"But we sell everything for nothing!" he exclaimed gaily, taking up Madame Desforges's fan, which lay behind him on the table. "For instance, here's this fan. How much do you say it cost."
"The Chantilly cost twenty-five francs, and the mounting two hundred," said Henriette.
"Well, the Chantilly isn't dear. However, we have the same at eighteen francs; as for the mount, my dear madame, it's a shameful robbery. I should not dare to sell one like it for more than ninety francs."
"Just what I said!" exclaimed Madame Bourdelais.
"Ninety francs!" murmured Madame de Boves, "one must be very poor indeed to go without one at that price."
She had taken up the fan, and was again examining it with her daughter Blanche; and, over her large regular face and in her big, sleepy eyes, spread an expression of suppressed and despairing longing which she could not satisfy. The fan once more went the round of the ladies, amidst various remarks and exclamations. Monsieur de Boves and Vallagnosc, meantime, had left the window, and whilst the former returned to his place behind Madame Guibal, whose charms he again began to admire, with his correct and superior air, the young man leant over Blanche, endeavouring to think of some agreeable remark.
"Don't you think it rather gloomy, mademoiselle, that white mount and the black lace?"
"Oh," she replied, gravely, not a blush colouring her inflated cheeks, "I saw one made of mother-of-pearl and white feathers. Something truly virginal!"
Then Monsieur de Boves, who had doubtless observed the distressful glances with which his wife was following the fan, at last added his word to the conversation. "Those flimsy things soon break," said he.
"Of course they do!" declared Madame Guibal, with a pout, affecting an air of indifference. "I'm tired of having mine mended."
For several minutes, Madame Marty, very much excited by the conversation, had been feverishly turning her red leather bag about on her lap, for she had not yet been able to show her purchases. She was burning with a sort of sensual desire to display them; and, suddenly forgetting her husband's presence, she opened the bag and took out of it a few yards of narrow lace wound on a piece of cardboard.
"This is the Valenciennes for my daughter," said she. "It's an inch and a half wide. Isn't it delicious? One franc ninety centimes the metre."
The lace passed from hand to hand. The ladies were astonished. Mouret assured them that he sold these little trimmings at cost price. However, Madame Marty had closed the bag, as if to conceal certain things she must not show. But after the success obtained by the Valenciennes she was unable to resist the temptation of taking out a handkerchief.
"There was this handkerchief as well. Real Brussels, my dear. Oh! a bargain! Twenty francs!"
And after that the bag became inexhaustible. She blushed with pleasure, at each fresh article she took out. There was a Spanish blonde-lace cravat, thirty francs: she hadn't wanted it, but the shopman had sworn it was the last one in stock, and that in future the price would be raised. Next came a Chantilly veil: rather dear, fifty francs; if she didn't wear it she could make it do for her daughter.
"Really, lace is so pretty!" she repeated with her nervous laugh. "Once I'm inside I could buy everything."
"And this?" asked Madame de Boves, taking up and examining some guipure.
"That," replied she, "is for an insertion. There are twenty-six yards – a franc the yard. Just fancy!"
"But," asked Madame Bourdelais, in surprise, "What are you going to do with it?"
"I'm sure I don't know. But it was such a funny pattern!"