Gil Morales
Short-Selling with the O'Neil Disciples
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SHORT-SELLING WITH THE O'NEIL DISCIPLES
Turn to the Dark Side of Trading
Gil Morales
Chris Kacher
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Copyright © 2015 by Gil Morales and Dr. Chris Kacher. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data:
Morales, Gil, 1959–
[How to make money selling stocks short]
Short-selling with the O'Neil disciples: turn to the dark side of trading / Gil Morales, Dr. Chris Kacher.
pages cm. – (Wiley trading series)
Includes index.
ISBN 978-1-118-97097-3 (paperback)
1. Short-selling. 2. Stocks. 3. Speculation. I. Kacher, Chris. II. O'Neil, William J. How to make money selling stocks short. III. Title.
HG6041.O64 2015
332.63′228– dc23
2014047580
As the old aphorism says, “When life gives you lemons, make lemonade.” When the stock market gives you lemons, one should make lemonade by selling short. This book is dedicated to all those who seek to improve and transform themselves by taking the lemons that life throws at them and turning them into lemonade.
Preface
This book is intended as a follow-up and updated “second edition” of the book I originally ghost-wrote in 2004, How to Make Money Selling Stocks Short by William J. O'Neil with Gil Morales (John Wiley & Sons, October 2004). While that book has been a strong seller and does a reasonable job of outlining the basic concepts behind the art of short-selling, it is woefully inadequate in terms of its coverage of the basic mechanics of short-selling at the granular level. In that book, we relied entirely on weekly charts, and while weekly charts most certainly have their purpose in helping to identify the macro-patterns that develop in short-sale candidate stocks, it is on the daily chart that we determine the precise point within a stock's pattern at which to sell it short. Thus, the fact that the 2004 short-selling book did not contain any daily charts meant that it essentially ignored the most important aspects of short-selling. What is radically different about this book is that it relies mostly on daily charts and gives readers a much more detailed and realistic view of just how the short-selling process can play out. This is the essential difference between this book and the last, and one which I believe makes a huge difference in terms of conveying a true sense and understanding of how short-selling works at the point of impact (e.g., the precise point or points at which the short-sale trade can be executed). This can only be seen on the daily chart.
In this book, we update and modify what I see as a fluid, evolving set of short-selling principles rather than a static, dogmatic one. In the process, some of the old short-selling “golden rules” described in both How to Make Money Selling Stocks Short and Chapter 6 of the first book that I wrote with my friend and colleague Chris Kacher, Trade Like an O'Neil Disciple: How We Made 18,000 % in the Stock Market (John Wiley & Sons, 2010), have been exposed as myths. One major myth about short-selling is that one can only short stocks during a bear market. That is simply not true, and the objective material in this book more than blows that premise out of the water. So it is that as I continue to trade on the short side of the market and gain more experience, my objective research and post-analysis of my own short-sale trading as a matter of course reveals more sides to the multifaceted diamond that short-selling, when done right, can be.
One of the major new developments in my work and research on the short side is the use of “fractal” short-selling patterns. My colleague Chris Kacher has frequently brought up the idea of the stock market's technical action as being of a highly fractal nature, with each observable pattern
