>Malcolm Frank
What to Do When Machines Do Everything
What to Do When Machines Do Everything
How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data
Malcolm Frank,
Paul Roehrig, and Ben Pring
Cover image: Kirill_makarov/Shutterstock.com
Cover design: theBookDesigners
Copyright © 2017 by Cognizant Technology Solutions U.S. Corporation. All rights reserved
Published by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
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Library of Congress Cataloging-in-Publication Data:
Names: Frank, Malcolm, author. | Roehrig, Paul, author. | Pring, Benjamin, 1962- author.
Title: What to do when machines do everything: how to get ahead in a world of AI, algorithms, bots, and big data / Malcolm Frank, Paul Roehrig, and Ben Pring.
Description: Hoboken, New Jersey: John Wiley & Sons, Inc., [2017] | Includes index.
Identifiers: LCCN 2016049472 (print) | LCCN 2017004469 (ebook) | ISBN 9781119278665 (cloth) | ISBN 9781119278672 (pdf) | ISBN 9781119278689 (epub)
Subjects: LCSH: Automation. | Information technology – Economic aspects. | Technological innovations – Economic aspects.
Classification: LCC HD6331 .F664 2017 (print) | LCC HD6331 (ebook) | DDC 658/.05 – dc23
LC record available at https://lccn.loc.gov/2016049472
PREFACE
We know what you might be thinking: When machines do everything, what am I going to do? It's a good question.
If machines can do everything, then how are humans going to make a living? How are we going to pay the rent or mortgage or put food on the table? How are we going to survive when software eats all the knowledge work?
Even if you have reached a stage in your career in which you feel safe from the rise of the new machines, how will your children thrive when computers can out-think, out-work, and out-manage them? What do they study? Where do they focus? And will they have any chance of living a life as good as yours?
At work, how should your company be structured when so much can now be automated? What will happen to all those middle-class, middle-management knowledge jobs that currently stand as the economic bedrock of our society?
These are all good questions – the right questions – for indeed, something very big is going on.
The rise of artificial intelligence is the great story of our time. Decades in the making, the smart machine is leaving the laboratory and, with increasing speed, is infusing itself into many aspects of our lives: our phones, our cars, the planes we fly in, the way we bank, and the way we choose what music to listen to.
Within the next few years, AI will be all around us, embedded in many higher-order pursuits. It will educate our children, heal our sick, and lower our energy bills. It will catch criminals, increase crop yields, and help us uncover new worlds of augmented and virtual reality.
Machines are getting smarter every day and doing more and more; they will soon change our lives and our work in ways that are easy to imagine but hard to predict. So what does one do?
These are the questions that have been going through our minds for a while, too. Anyone with a casual interest in the future can see these issues swirling through the zeitgeist at the moment: in movies (Ex Machina and Her), on TV (Black Mirror, Humans, and Battlestar Galactica), in books (Superintelligence and Rise of the Robots), and in countless articles in the press. But we have more than a casual interest in the future.
As the leaders of Cognizant's Center for the Future of Work, it is our job to figure out how the future of work works. We engage with many of the world's leading companies, universities, analysts, technologists, and economists to make sense of the great change we are all experiencing as well as to fathom how work will be reimagined, reconfigured, and restructured in the years to come. We do this to understand how new technology will shape the opportunities we have and the threats we face and to foresee how man and machine will relate and coexist.
So we've spent the last three years thinking about what to do when machines do everything, separating the hype from the reality on the front lines of global business.
The book you're holding contains our answers to these questions.
The bottom line? It's going to be all right. In fact, better than all right, because AI is about to usher in a new industrial revolution that, for those who manage it properly, will generate significant economic growth.
Will the new machines displace many current workers? Yes. However, on a larger scale, new machines will also create work that is better, more productive, more satisfying than ever before. The new machines will raise living standards and usher in a period of widely distributed
