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Wiley & SAS Business Series
The Wiley & SAS Business Series presents books that help senior‐level managers with their critical management decisions.
Titles in the Wiley & SAS Business Series include:
Analytics in a Big Data World: The Essential Guide to Data Science and Its Applications by Bart Baesens
A Practical Guide to Analytics for Governments: Using Big Data for Good by Marie Lowman
Bank Fraud: Using Technology to Combat Losses by Revathi Subramanian
Big Data Analytics: Turning Big Data into Big Money by Frank Ohlhorst
Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics by Evan Stubbs
Business Analytics for Customer Intelligence by Gert Laursen
Business Intelligence Applied: Implementing an Effective Information and Communications Technology Infrastructure by Michael Gendron
Business Intelligence and the Cloud: Strategic Implementation Guide by Michael S. Gendron
Business Transformation: A Roadmap for Maximizing Organizational Insights by Aiman Zeid
Connecting Organizational Silos: Taking Knowledge Flow Management to the Next Level with Social Media by Frank Leistner
Data‐Driven Healthcare: How Analytics and BI Are Transforming the Industry by Laura Madsen
Delivering Business Analytics: Practical Guidelines for Best Practice by Evan Stubbs
Demand‐Driven Forecasting: A Structured Approach to Forecasting, Second Edition by Charles Chase
Demand‐Driven Inventory Optimization and Replenishment: Creating a More Efficient Supply Chain by Robert A. Davis
Developing Human Capital: Using Analytics to Plan and Optimize Your Learning and Development Investments by Gene Pease, Barbara Beresford, and Lew Walker
The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business by David Thomas and Mike Barlow
Economic and Business Forecasting: Analyzing and Interpreting Econometric Results by John Silvia, Azhar Iqbal, Kaylyn Swankoski, Sarah Watt, and Sam Bullard
Economic Modeling in the Post–Great Recession Era: Incomplete Data, Imperfect Markets by John Silvia, Azhar Iqbal, and Sarah Watt House
Foreign Currency Financial Reporting from Euros to Yen to Yuan: A Guide to Fundamental Concepts and Practical Applications by Robert Rowan
Harness Oil and Gas Big Data with Analytics: Optimize Exploration and Production with Data‐Driven Models by Keith Holdaway
Health Analytics: Gaining the Insights to Transform Health Care by Jason Burke
Heuristics in Analytics: A Practical Perspective of What Influences Our Analytical World by Carlos Andre Reis Pinheiro and Fiona McNeill
Human Capital Analytics: How to Harness the Potential of Your Organization's Greatest Asset by Gene Pease, Boyce Byerly, and Jac Fitz‐enz
Implement, Improve and Expand Your Statewide Longitudinal Data System: Creating a Culture of Data in Education by Jamie McQuiggan and Armistead Sapp
Intelligent Credit Scoring: Building and Implementing Better Credit Risk Scorecards, Second Edition by Naeem Siddiqi
Killer Analytics: Top 20 Metrics Missing from Your Balance Sheet by Mark Brown
Artificial Intelligence for Marketing: Practical Applications by Jim Sterne
On‐Camera Coach: Tools and Techniques for Business Professionals in a Video‐Driven World by Karin Reed
Predictive Analytics for Human Resources by Jac Fitz‐enz and John Mattox II
Predictive Business Analytics: Forward‐Looking Capabilities to Improve Business Performance by Lawrence Maisel and Gary Cokins
Retail Analytics: The Secret Weapon by Emmett Cox
Social Network Analysis in Telecommunications by Carlos Andre Reis Pinheiro
Statistical Thinking: Improving Business Performance, Second Edition by Roger W. Hoerl and Ronald D. Snee
Strategies in Biomedical Data Science: Driving Force for Innovation by Jay Etchings
Style & Statistic: The Art of Retail Analytics by Brittany Bullard
Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics by Bill Franks
Too Big to Ignore: The Business Case for Big Data by Phil Simon
The Analytic Hospitality Executive by Kelly A. McGuire
The Value of Business Analytics: Identifying the Path to Profitability by Evan Stubbs
The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions by Phil Simon
Using Big Data Analytics: Turning Big Data into Big Money by Jared Dean
Win with Advanced Business Analytics: Creating Business Value from Your Data by Jean Paul Isson and Jesse Harriott
For more information on any of the above titles, please visit www.wiley.com.
Copyright © 2017 by Rising Media, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per‐copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750‐8400, fax (978) 646‐8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748‐6011, fax (201) 748‐6008, or online at www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book
