Идеальный маркетинг: О чем забыли 98 % маркетологов. Нирадж Давар

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Левитт – американский экономист, профессор Гарвардской школы бизнеса, считается одним из основателей современной глобалистики. – Прим. ред.

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      Йозеф Алоиз Шумпетер – австрийский и американский экономист, политолог, социолог и историк экономической мысли. Согласно теории Й. Шумпетера, экономика живет и развивается благодаря уничтожению старых компаний, методов и идей, на смену которым приходят новые, более производительные и прибыльные. – Прим. ред.

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