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HarperCollinsPublishers
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First published by HarperCollinsPublishers 2018
FIRST EDITION
© Victoria Magrath 2018
Illustrations © Judith van den Hoek 2018
Cover design by Claire Ward © HarperCollinsPublishers 2018
A catalogue record of this book is available from the British Library
Victoria Magrath asserts the moral right to be identified as the author of this work
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Source ISBN: 9780008305550
Ebook Edition © November 2018 ISBN: 9780008305567
Version 2018-10-23
(@harrison)
For the fashion students, the enthusiasts, the creatives,
the bosses, the marketers, the online shoppers, the
clothing admirers, the fashion show attendees, the writers
and the devoted fans of the fashion world.
Your passion is my passion. This one’s for you.
(@harrison)
(@harrison)
(@inthefrow)
(@harrison)
Contents
Rule 1: Be accessible and easy to find
1. Get ready to shop the globe
2. ASOS changes the online shopping game
3. Net-A-Porter rides the dotcom boom
5. Global connections for the smallest brands
6. Inspiring a love of fashion
8. Kate sells out the Burberry trench
9. Michael Kors is first to sponsor an Instagram ad
Rule 2: Be aware of the impacts
12. Continuous sales are killing seasonal trends
13. Siri is stalking our shopping habits
14. Wear it once, resell it tomorrow
