Facing the Other Way: The Story of 4AD. Martin Aston
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At school, Scinto began to articulate his conscience with two school friends, but both fell by the wayside as In Camera’s line-up initially gelled around bassist Pete Moore, drummer Derwin and guitarist Andrew Gray.
In a pub overlooking the Thames, this time in Bermondsey on the south side of the river, the diminutive figure of Andrew Gray sups a beer next to his much taller and imposing friend and former bandmate Michael Allen, of Models and Rema-Rema fame. The pair was to unite in 1983, alongside Mark Cox, in the band The Wolfgang Press; but in 1980, Gray was experimenting at home with his guitar, seeking potential bandmates that also valued feeling over proficiency.
Like Scinto (the two were born just two days apart), Gray grew up primarily as a soul and funk fan, but he appreciated theme tunes too: he cites the sensual wah-wah lick of ‘Theme From Shaft’ as his gateway to making his own music. ‘But the first time I heard a guitar through loud amplifiers, that was it,’ Gray recalls. And Berlin-era Bowie, punk and post-punk changed the way he approached the guitar.
Scinto recalls that, of all the applicants to In Camera’s advert, Gray was the only one to fit the bill. However, Derwin’s flailing Keith Moon-style drums proved to be an awkward fit, so Pete Moore’s friend Jeff Wilmott replaced him as In Camera’s drummer. ‘Jeff looked like one of the Ramones, but he just locked musically with us,’ says Gray.
Wilmott, who is now a financial IT advisor living on Tierra Verde, an island in Florida’s Tampa Bay, says he only now drums for fun, preferring cave-diving, which makes him something of a rarity in 4AD circles. But in his teens, he and Moore had followed the Banshees all over Britain, and found themselves as the supporting rhythm section to Scinto and Gray’s intense blueprint. Moore also thought up the band’s name. ‘In Camera was a play by Sartre, but we were aware of its courtroom association, and it could be a lens or prism,’ Scinto explains. ‘We liked its in-private feel. We wanted to reach as many people as possible but we felt entitled to our inner sanctum, to put our minds together and see what we’d come up with next.’
The intellectual rigour reached as far as Scinto’s flattened vocal. ‘Singing suggests a manipulation of the voice, and saying “please like me”,’ he explains. ‘A voice simply suggests an expression. It’s not pretentious; it’s presenting a fact.’ On stage, says Gray, ‘Dave was very upfront and confrontational, in the Ian Curtis vein, dancing across the stage, angular like the music. Pete’s bass was like Mick Allen’s, distorted and hard.’
‘Gray,’ says Scinto, ‘used feedback, syncopation before we knew what that meant, and chopped things about. He was brilliant at sound.’
One of Malcolm McLaren’s associates, Jock McDonald, another former stallholder who had a pitch near to Peter Kent’s at Beaufort Market, was running Billy’s club night at Gossips in Soho. McDonald had heard of this forceful new band, and asked In Camera to support Bauhaus. Peter Kent was impressed enough to visit their dressing room after the show. ‘He burst in, and asked if we’d like to make a record,’ Gray recalls. ‘I was a bit shocked; we’d been going less than six months. Ivo was there too but he was apparently too drunk and obliterated to focus on us.’
Ivo: ‘Actually, I had a blinding headache that night, and another the following time I saw them. In Camera were very much Peter’s signing, but I grew to like them, and I really, really liked the Peel session we released later on.’
In Camera’s debut seven-inch single ‘Die Laughing’ blended staccato vocal, guitar frazzle, high lead bass line and martial drum attack. The rhythmic swish of the flipside ‘Final Achievement’ lurched in the direction of PiL’s ‘Death Disco’, as Scinto laced the monochrome sound with oblique images of social dysfunction that he’d witnessed across his patch.
Scinto says he could see the difference between introvert Ivo and extrovert partner Kent: ‘Peter was more adventurous and outgoing, hanging with the bands.’ As a part-time concert promoter, Kent was bound to mingle with musicians, and one night at a mutual friend’s in Notting Hill, before Axis/4AD had even been conceived, he had got talking to Graham Lewis, one quarter of Ivo’s beloved Wire. ‘I later told Graham about 4AD,’ says Kent, ‘and introduced him to Ivo. They got on like a house on fire, so it was Ivo that ended up working with him.’
On the phone from Uppsala in his wife’s home country of Sweden, Lewis recalls how Wire was seeking a way out of their EMI deal. Like many of the early punk bands, Wire had signed to a major, which is why independents such as 4AD were so urgently required. Lewis and Ivo – born a year apart – found much common ground.
Lewis’s air force family lived in Germany and the Netherlands but also the English seaside town of Mablethorpe in Lincolnshire, where in the early 1960s, he had first experienced rock’n’roll, blasting through giant speakers at a fairground. ‘You’d find strange places between loudspeakers playing different songs, united by a common acoustic, which probably explains my obsession with dub,’ says Lewis. Pirate radio – ‘unmediated, straight out of the sky’ – introduced him to Jimi Hendrix and similar psychedelic voyagers; a cousin gifted Lewis ‘an incredible collection of soul music’, and at art school at the start of the Seventies, Roxy Music and pub rock’s oddballs Kilburn & The High Roads further widened his tastes.
Lewis’ musical ambitions were temporarily thwarted: ‘I couldn’t find anyone to form this fantastic group, as you were meant to at art school.’ Eventually, through his college friend Angela Conway, Lewis met Bruce Gilbert, an abstract painter working as an audio-visual aids technician and photography librarian at Watford College of Art and Design, just north of London.
Gilbert, Conway and fellow student Colin Newman were playing together as Overload: ‘I intimated that I played bass, which wasn’t strictly true, but I owned one and had ideas,’ Lewis recalls. Ideas were enough for Gilbert, and after Conway had gone her own way, and Newman had met drummer Robert Gotobed (a former Oundle public schoolboy) at a party, Wire’s four components were assembled. Though Wire had made its recording debut on EMI’s Live At The Roxy WC2 compilation, the band was older and more taken with experimental art and design than their punk peers. Over three trailblazing albums (Pink Flag, Chairs Missing and 154), Wire had redrawn rock’s boundaries with all the abstract ideas their inquisitive minds could muster.
After their trilogy, Wire decided to subvert the traditional four-piece band unit. ‘Bruce and I had become interested in the idea that the studio was the instrument, and we wanted to work with different people to see what might happen,’ Lewis recalls. ‘We formed Dome to connect with our art background – installation, performance art, video. Rock music wasn’t the be-all and end-all of our lives.’
Initially, Dome took their experimental songs to Geoff Travis at Rough Trade, who suggested they release it themselves; Dome 1, Dome 2 and Dome 3 subsequently appeared on the duo’s Dome imprint. Seeking to finance a soundtrack they’d written for a performance piece by the artist Russell Mills, the pair approached Ivo, who eagerly took the chance to work with such respected and influential artists. A twelve-inch single, ‘Like This For Ages’, was released in 1980 under the new alias of Cupol, a reference to the dome-style cupola inspired by Arabic mosaics. On one side, the title track’s shorter, mechanical clangs were layered behind Lewis’ urgent vocal; on the other was the 20-minute instrumental ‘Kluba Cupol’, a slowly evolving mosaic of percussive electronica inspired by seeing the legendary Sufi ‘trance’ Master Musicians of Joujouka play in London.
‘It was nothing to do with Wire,