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William Collins
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First published in Great Britain by William Collins 2013
Copyright © Noreena Hertz 2013
The right of Noreena Hertz to be identified as the author
of this work has been asserted by her in accordance
with the Copyright, Designs and Patents Act 1988
A catalogue record of this book is
available from the British Library
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Source ISBN: 9780007467105
Ebook Edition © September 2013 ISBN: 9780007467112
Version: 2014-08-26
To Danny Cohen – the best decision I ever made
Contents
THIS DECISION WILL CHANGE YOUR LIFE
STEP ONE: Get to Grips with a World in Hyper-Drive
KEEP YOUR EYES WIDE OPEN
STEP TWO: See the Tiger and the Snake
STEP THREE: Don’t Be Scared of the Nacirema
BECOME YOUR OWN CUSTODIAN OF TRUTH
STEP FOUR: Ditch Deference and Challenge Experts
STEP FIVE: Learn from Shepherds and Shop Assistants
GO DIGITAL … WITH CAUTION
STEP SIX: Co-Create and Listen In
STEP SEVEN: Scrutinise Sock Puppets and Screen Your Sources
DEVELOP YOUR SURVIVAL SKILLS
STEP EIGHT: Overcome Your Maths Anxiety
STEP NINE: Monitor Your Emotional Thermostat
SHAKE THINGS UP
STEP TEN: Embrace Dissent and Encourage Difference
Get to Grips with a World in Hyper-Drive
It’s Monday morning.
In Washington, the President of the United States is sitting in the Oval Office assessing whether or not to order a military strike on Iran.
In Idaho, Warren Buffett is deciding whether to sell his Coca-Cola shares or buy more.
In Madrid, Maria Gonzalez, a mother, is trying to work out whether to let her baby continue crying until he falls asleep, or pick him up and soothe him.
I am sitting by my father’s bedside in hospital, trying to decide whether I should let the doctor operate, or wait another twenty-four hours.
We
