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First published in the US by Currency, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York
This UK edition published by HarperCollinsPublishers 2018
FIRST EDITION
© Reid Hoffman and Chris Yeh 2018
Cover layout design © HarperCollinsPublishers Ltd 2018
A catalogue record of this book is available from the British Library
Reid Hoffman and Chris Yeh assert the moral right to be identified as the authors of this work
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Source ISBN: 9780008303631
Ebook Edition © October 2018 ISBN: 9780008303655
Version 2018-09-10
CONTENTS
Software Is Eating (and Saving) the World
The Three Basics of Blitzscaling
The Five Stages of Blitzscaling
The Three Key Techniques of Blitzscaling
Part II: Business Model Innovation
Designing to Maximize Growth: The Four Growth Factors
Designing to Maximize Growth: The Two Growth Limiters
Proven Business Model Patterns
The Underlying Principles of Business Model Innovation
Analyzing a Few Billion-Dollar Business Models
When Should I Start to Blitzscale?
When Should I Stop Blitzscaling?
Can I Choose Not to Blitzscale?
How Blitzscaling Strategy Changes in Each Stage
How the Role of the Founder Changes in Each Stage
Part IV: Management Innovation
Nine Counterintuitive Rules of Blitzscaling
The Never-ending Need for Change
Part V: The Broader Landscape of Blitzscaling
