Bad Food Britain: How A Nation Ruined Its Appetite. Joanna Blythman

       INTRODUCTION

      One afternoon in early 2006, my phone rang. It was a fellow journalist looking for quotes for an article he was writing about the significance of Britain’s doyenne of food writers, Elizabeth David. “Was it thanks to her that we have become a nation of foodies?’ he wanted to know. The next morning, the Today programme on Radio 4 was repeating a story about how sales of olive oil in Britain were now outstripping those of all other cooking oils put together, a phenomenon attributed to Britain’s increasing sophistication in food taste – yet another manifestation of the nation’s much-vaunted food revolution.

      Nation of foodies! Food revolution! Who are we kidding? British eating habits are getting worse, not better. In reality, Britain is second only in notoriety to the United States in the bad food stakes. Of course, this flies in the face of the perceived wisdom that we are in a ‘You’ve Never Had It So Good’ phase of British gastronomy, in the throes of a dynamic food renaissance. After all, isn’t London’s restaurant scene the envy of the rest of the planet? What about all the farmers’ markets, regional food festivals, and new artisan food products that are popping up left, right and centre, the length and breadth of the land? And how about our regiment of chef celebrities? Isn’t cool Food Britannia a runaway success? At last, after all those decades of cringing on the world food stage, surely we can now strut our stuff with conviction, and show off our new-found gastronomic credentials.

      This is how Britain likes to see itself nowadays, as a fully functioning, participatory food culture. In truth, this vision is a chimera, an unconvincing construction built and talked up by the media, the chattering classes, the hospitality, tourism and food industries, and TV chefs on the make. It is a delusion that selectively ignores the gaping discrepancies that don’t fit the story:

      • Our growing incompetence in the domestic kitchen and the endangered status of home cooking – surely one of the most telling indicators of a nation’s culinary health.

      • Our inability to feed our children on a diet of life-sustaining, healthy food, either at home or at school.

      • The stifling of an independent local grocery sector or small food commerce under the hulking boot of supermarket monoculture.

      • Our addiction to industrial techno-foods.

      • Our growing resistance to devoting any time to food shopping or preparation.

      • Our unwillingness to take the time to eat a meal.

      • Our bulging waistlines.

      • Our city centres studded with chain eateries and ‘gastropubs’ where everything on the menu comes straight out of a lorry into the freezer, and from there to the microwave or deep-fat fryer.

      • Our near dependence on foreign cuisines because of the weakness of our own native one.

      And that’s just for starters!