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First published by HarperCollinsPublishers 2018
FIRST EDITION
© Tara Button 2018
Tara Button asserts the moral right to be identified as the author of this work
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Source ISBN: ISBN 9780008217716
Ebook Edition © December 2018 ISBN: 9780008217723
Version: 2018-12-23
For my great makers:
My parents, who made me,
Mark, the one making dreams come true,
Juliet, the best maid of honour,
and Howard, who makes me happy every day
Contents
Introduction: Or why I want my grandmother’s tights
1 Mindful Curation: Or how to resist a world that’s trying to make us broke and lonely
2 Planned Obsolescence: Or why they don’t make ’em like they used to
3 Psychological Obsolescence: Or why no one wants their parents’ old settee
4 Advertising: Or how many people does it take to sell a lightbulb?
5 Marketing: Or the ten tactics that make us spend
6 Fashion and Identity: Or why everyone should dress like my friend Ben
7 Faster and Faster Fashion: Or how to get off the trend treadmill
8 Born to Shop: Or how our monkey brain influences what we buy
9 Becoming a Curator: Or how to begin buying with purpose
10 Taking Stock: Or where did all this stuff come from?
11 Before You Shop: Or ‘A Tale of Two Shoppers’
12 Out at the Shops: Or how scents, shelves and salespeople get us spending
13 The BuyMeOnce Buying Guide: Or how to find the best stuff on the planet
14 Keeping and Caring: Or how to hold on to the things you love
15 On Money and Happiness: Or how to be happy in a cash-mad world
