company in the political space in America,” I said. “We specialize in what we call the science of behavioral change communication. What that means is that we’ve”—I pulled up another slide, one showing two equal-size puzzle pieces that fitted together perfectly—“taken behavioral and clinical and experimental psychology and combined that with world-class data analytics.”
I pulled up another slide.
“We have some of the best data scientists and PhDs in this space, working with psychologists to put together data-driven strategies—that means that all your communications strategies are no longer guesswork. All your communications are based on science,” I said.
Next, I discussed how blanket and informational advertising was useless and how the SCL Group had moved on from the old Mad Men
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