Сарафанный маркетинг. Как умные компании заставляют о себе говорить. Энди Серновиц

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дополнительных функций, таких как запись передачи без рекламы, подбор программ на основе предыдущего выбора пользователя и т. п.

      4

      Профессиональная бейсбольная команда из Нью-Йорка.

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      Nordstrom – сеть универсальных магазинов в США.

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      Enterprise Rent-A-Car – крупнейшая сеть автомобильных прокатов в Северной Америке.

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      Saturn – автомобильная марка одноименной компании, дочернего предприятия General Motors, которое существовало с 1985 по 2010 год.

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      Target – сеть недорогих супермаркетов в США.

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