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ABOUT THE Non-Obvious TREND SERIES
For the past seven years, the Non-Obvious Trend Report has been one of the most widely read curated annual predictions about business and marketing trends in the world – read or shared online by over 1 million readers and utilized by dozens of global brands.
Unlike other trend reports, each new annual edition features 15 original trend predictions alongside detailed insights on how to use those trends to evolve your business or fast track your career.
This is the ALL NEW 2017 Edition of the Wall Street Journal Best Seller and features completely revised and updated insights as well as 15 new trends for this year.
The original edition of Non-Obvious has been translated into 6 languages globally – with new translated editions being released throughout the coming year.
For more details about booking private workshops, keynote speaking engagements, training or custom print editions of books from the series, visit www.nonobviousbook.com or contact [email protected].
PRAISE FOR THE Non-Obvious TREND SERIES
“Non-Obvious is a sharp, articulate, and immediately useful book about one of my favorite topics: the future. Filled with actionable advice and entertaining stories, Rohit offers an essential guidebook to using the power of curation to understand and prepare for the future of business.”
—DANIEL H. PINK
Author of To Sell Is Human and Drive
“There are very few books that I read hoping that no one else around me will. They’re the books that are so insightful, so thought provoking and so illuminating that they provide powerful competitive advantage. Non-Obvious is one of those. Pass on it at your own peril.”
—SHIV SINGH
SVP Global Head of Digital & Marketing Transformation at VISA
and author of Social Media Marketing For Dummies
“This is one of those rare books that delivers insights that are both useful and help illuminate where business is going. It’s a great read.”
—CHARLES DUHIGG
Author of the bestseller The Power Of Habit
“The insights in Rohit’s Non-Obvious Trends are an invaluable guide to understanding our customer’s customer. His predictions are useful and highly anticipated within our group across the globe every year. As a B2B marketer and leader, this is one of my rare must-read recommendations for my entire team.”
—NAVEEN RAJDEV
Chief Marketing Officer, Wipro
“It doesn’t take a crystal ball to predict that digital is the future. Rather than tell you what you already know, Rohit sets his sights on something much more important: helping you adopt a more curious and observant mindset to understand the world around you. If you believe in a lifetime of learning, read this book!”
—JONATHAN BECHER
Chief Marketing Officer, SAP
“A lot of books promise to help you see things differently but Rohit’s book actually delivers. His insightful blend of visual thinking and business strategy shows you how to find meaningful patterns that others miss. A real mind-opener.“
—SUNNI BROWN
Author, Gamestorming and The Doodle Revolution
“Shatter your magic crystal ball, and toss out the tea leaves. In this book, Rohit shows us how and where to find the future trends that will shape your business, your brand, and even your own decision-making.”
—SALLY HOGSHEAD
NY Times bestselling author of How The World Sees You
“For the last four years, Rohit has helped make the Non-Obvious obvious by spotlighting trends to help anyone prepare their business for the future. It gets better every year so if you haven’t been reading, it’s time to start.”
—RYAN HOLIDAY
Author of Trust Me I’m Lying and Growth Hacker Marketing
“Lots of books tell you to “think different” but Non-Obvious is one of the few books that actually teaches you how to do it. Whether you are trying to persuade clients, motivate a team, or just impress a demanding boss —Non-Obvious can help you succeed. I’ve already purchased copies for my entire team.”
—JOHN GERZEMA
New York Times best-selling author and social strategist
“The best books approach their topic with a spirit of generosity. Rohit’s new book offers insight into the business and cultural trends that matter. And why they do. And what actions they might inspire. But more than that, it also generously teaches you how to develop your own process, for evaluating the trends that matter and those that don’t. Also, it’s well-written. Which makes it a joy (and not a chore!) to read!”
—ANN HANDLEY
Chief Content Officer, MarketingProfs
“The aim of many business books is to give a man a fish. Rohit generously goes one better—not by simply telling us what’s working, but by showing us how to apply his thinking for ourselves.”
—BERNADETTE JIWA
Bestselling author, award-winning blogger & keynote speaker
“Non-Obvious is simple, elegant and powerful - one of those intensely engaging books that I couldn’t put down. Every year I use the ideas in this book to help my team see new opportunities and out think our competition.”
—HOPE FRANK
Chief Marketing and Digital Officer, Kiosked
“Rohit Bhargava’s “Likeonomics” is the gold standard on understanding the social economy. His new book had me at “predict the future” but there’s much more than that in here. It’s about seeing the world in a new way —plus a powerful argument for how curation can change your organization.”
—SREE SREENIVASAN
Former Chief Digital Officer, The Metropolitan Museum of Art
Host, “@Sree Show” podcast on CBS @Playit network
“Rohit provides a goldmine of ideas and trends that will shape the future of marketing and product development. Read this book to get in front of the herd.”
—GUY KAWASAKI
Chief Evangelist of Canva
Author of The Art of the Start, 2.0
“Our industry is all about the future – the future of kids, the
