Is Your User?
Exercise: Provisional Personas
Exercise: Identifying Problem Patterns
The Dangers of Defining Your User
Expert Advice from Cindy Alvarez
Exercise: Picking a Research Topic
Exercise: Picking a Research Methodology
The Most Important Methodologies
The Dangers of Picking Research Methodologies
Asking the Right Questions When Interviewing
Expert Advice from Steve Portigal
Where Ideas (Unfortunately) Come From
A Better Way to Generate Ideas
Exercise: Mapping the Customer Journey
The Dangers of Idea Generation
Expert Advice from Chris Risdon
What Normally Gets Prioritized?
Expert Advice from Teresa Torres
Starting from Context and Flow
Exercise: Matching Inputs and Outputs
The Pros and Cons of Design Patterns
Expert Advice from Kate Rutter
CHAPTER 8 Create Better User Behavior
Exercise: Identifying User Intent
The Dangers of Changing User Behavior
