Homework
Time to Roll Up the Sleeves
Identifying Research Questions
Preparing Stimuli for Eye Tracking
Combining Eye Tracking with Other Methods
Eye Tracking Can’t Answer All Questions...
...But It Helps Interpret Non-Eye Tracking Findings
Other Data Help Interpret and Qualify Eye Tracking Findings
Collecting Other Data in Eye Tracking Studies
Verbal Protocols and Eye Tracking
Concurrent vs. Retrospective Verbal Protocol
Which Protocol to Use with Eye Tracking?
Memory Cues to Help with Retrospection
How Good Is the Gaze-Cued Retrospective Verbal Protocol?
Advantages of Targeted Probing
Eye Tracking Measures
There Are More Eye Tracking Measures Than You May Think
Interpretation Depends on Goals and Stimuli
No Participants, No Study
Recruiting Trackable Participants
So, How Many Participants Do I Really Need?
Sample Size for Formative Studies
Sample Size for Summative Studies
It’s Tracking Time!
