BUSINESS NETWORKING SIMPLIFIED
FOR THE INTERNET AGE
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BUSINESS NETWORKING SIMPLIFIED
FOR THE INTERNET AGE
LES GARNAS
Copyright ©2012 by Les Garnas
Published by Edgemark Publishing, Haverford, Pennsylvania.
All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by any means—electronic, mechanical, photocopying, recording or otherwise—except for citations of data for scholarly or reference purposes with full acknowledgment of title, edition and publisher and written notification to Edgemark Publishing prior to such use.
Garnas, Les
Business Networking Simplified (for the Internet Age)
Les Garnas
p. cm.
ISBN 978-1-4675-3651-6 (pbk) : $12.95; ISBN 978-1-4675-3652-3 (ebk) : $9.99 1. Business networks. 2. Internet. 3. Businesspeople–Social networks–United States. 4. Success in Business–United States. I. Title
HD69.S8G37 2012
650.1’3
QBI12-600142
Design and Production: Richard Garnas
Printed in the United States of America
10 9 8 7 6 5 4 3 2 1
THE POWER
OF NETWORKING
“Being generous with my time and connections helped my networking partners to succeed. These same networking partners helped me expand my organization worldwide.“
–Jack Porter. Founder, Former Chairman, Porter Novelli.
“I started my business with only one customer. Intense networking with my friends and acquaintances were greatly responsible for the rest.”
– Ronald Greene. Founder, Former CEO, Devon Direct Marketing and Advertising
“The final measure of my networking success rests with the number and quality of people I have had lunch and dinner with over the years. And in so doing, genuineness and listening skills have been key. Networking is a marathon not a sprint.”
– Carole Aciman, Partner, Hodgson Russ
“I have been a personal trainer for 22 years. Looking back, most of the people I have worked with were new to my acquaintance.”
–Debbie De Dominic, Personal Trainer
“Business-to-business networking is critical for accountants. My network is my most important source for building a sustaining practice.”
–Catherine Ponist, CPA
“I have been a general contractor for 26 years. The best advertising has been word-of-mouth through my networking partners—who are also some of my closest friends.”
–Bob Cwenar, Cwenar’s Construction
“In the healthcare arena, awareness is often critical to program success. By networking broadly inside and outside my organization, local programs grew into National awareness of important women’s issues.”
–Carole Landis, LCSW, CPC
“Getting important people to support a good cause only happens when your network helps create “buzz.” I couldn’t have succeeded without my networking partners.”
–Barbara Shaab, Major Campaign Fundraiser
CONTENTS
