ENDORSEMENTS
This is simply genius. A practical, easy-to-read guide to getting coverage for your small business.
Bex Burn-Callander, former enterprise editor, The Telegraph
PR has a deservedly bad reputation, which is why this book is so important, Lucy’s ideas for what PR is, and what it’s not, serve as a blueprint for what it should, and could be. Essential bullshit-free guidance in a bullshit-rich industry. I wish we’d had this book when we were starting out, in fact I wish the PR industry had read this book when it was starting out.
Sam Conniff, Author of Be More Pirate, Founder of Livity
In an industry rife with jargon and snake oil, Lucy demystifies the dark arts of PR and cuts to the chase showing founders everywhere how to get the word out faster, more authentically and without a massive price tag. An essential read for anyone who wants to build a strong profile for their business or themselves.
Jeff Tayler, Editor in Chief, Courier Media
Every small business should take its reputation seriously, and Hype Yourself is a fantastic hands-on guide for business managers up and down the country. If you’re looking for a practical book to help you manage your own PR, look no further.
Francis Ingham, Director General, PRCA
What makes this book so special is Lucy’s clear focus and passion for delivering actionable content to small businesses. In a world where we are inundated with digital marketing campaigns, curating a more genuine connection with potential/actual customers is ever more important. This book is a beautifully written insight into how anyone can start building themselves a strong PR campaign that works for their business.
Albert Azis-Clauson, CEO & Founder of UnderPinned
Covering so much more than just PR, Hype Yourself is a must-read for any business owner wanting to build awareness in an authentic and genuine way. This book cuts the fluff and gives you straight talking PR advice that you can action before you plough any more time or money into PR. Lucy’s thinking is outside the traditional PR box: refreshing and inspiring.
Rosie Davies-Smith, Founder of PR Dispatch & LFA
I’ve always admired Lucy and her approach towards her clients, she really knows her stuff – and this book is proof of that. Having worked in the PR industry for nearly 15 years, it’s very refreshing to see professionals in our industry offering solutions that aren’t just based on the highest price point. To someone with no knowledge of the PR world, it can seem intimidating and difficult to get started – however this book breaks that barrier down and makes it a world that everyone can be a part of. I would recommend this book to anyone starting their own business, it gives a clear, step by step guide to creating a full PR plan.
Nicky Marks, Managing Director, Census Wide
I loved this book as it is basically everything you need to know in order to avoid paying huge fees to PR agencies. It takes a really modern can-do approach, demystifies the whole process of publicising yourself or your project and walks you through how to do it step by step. Lucy has a snappy, straight-to-the-point way of writing and avoids all the usual PR clichés which is a relief. Mercifully it is also waffle-free. When I speak at events about my business life I often get asked if I can recommend PR services – which I have always been reluctant to as it’s such a hard thing to measure and so expensive – now I can just say READ THIS INSTEAD.
Fleur Emery, Startup expert and columnist at Courier Magazine
I first saw Lucy speak at a marketing event and was blown away with the valuable tips, tricks and hacks in the presentation – so I was ready to scratch and kick to make sure I was first in line to get 200+ pages more of Lucy’s great PR insights! Hype yourself more than lives up to the hype – the format makes it easy to understand and provides context to see how it can be implemented with great real world examples. I have been working through and preparing my PR toolkit and signposting our bootstrapping businesses to do the same! I’m a full on believer of the hype and can’t wait to hype myself!
Simon Magness, Enterprise Education Projects Officer,
Cass Business School
No waffle. No fluff. This book is chock-a-block with punchy, practical PR advice that will have you buzzing with ideas right from the start. Every small business needs good PR. Every small business owner needs to read this book.
Frankie Tortora, Doing It For The Kids
It’s official, I’m calling it ‘The Subtle Art of Being Your Own Cheerleader!’ Save your money on PR stunts. This masterpiece is all you need to be your own Boss.
John Furno, General Assembly London
First published in Great Britain by Practical Inspiration Publishing, 2020
© Lucy Werner, 2020
The moral rights of the author have been asserted
ISBN 978-1-78860-123-8 (print)
978-1-78860-122-1 (epub)
978-1-78860-121-4 (mobi)
All rights reserved. This book, or any portion thereof, may not be reproduced without the express written permission of the author.
Every effort has been made to trace copyright holders and to obtain their permission for the use of copyright material. The publisher apologises for any errors or omissions and would be grateful if notified of any corrections that should be incorporated in future reprints or editions of this book.
TABLE OF CONTENTS
