given by professional experts, successful international traders and private sector providers. My thanks to:
Experts and contributors
| Name | Company |
| Jacqui Allan | British Council |
| Michael Alliston | Isle of Man, Department of Economic Development |
| Christine Armistead | UK Trade and Investment |
| Maggie Choo | Alibaba.com |
| Raj Dey | Enternships.com |
| Jody Ford | eBay |
| Norma Foster | Export Advisor |
| Nate Gilmore | Shipwire.com |
| Ian Hendry | WeCanDoBiz |
| Jessica Houghton | Expert Language Solutions |
| Grainne Kelly | Bubble Bum |
| Christine Losecaat | UK China Partners |
| Doug Mahoney | UK Trade and Investment |
| Nick McInnes | UK Trade and Investment |
| Molly Morgan | Alibaba.com |
| Richard Moross | Moo.com |
| Ellen Pack | Elance.com |
| Chris Parker | Harriman House |
| Doug Richard | School for Startups |
| San Sharma | Enterprise Nation |
| Matt Stinchcomb | Etsy.com |
| Colleen Susini | Regus |
| Gary Swart | ODesk |
| Gordon Tempest-Hay | Blue Rubicon |
| Liz Wald | Etsy.com |
| Rosa Wilkinson | UK Trade & Investment |
Case study companies
| Name | Company |
| Kenneth Benning | Quintessentially Gourmand |
| Sam Bompas | Bompas and Parr |
| Simon Burke | Ollie and Forbes |
| Sarah Cooper | Cows from my Window |
| Gillian Crawford | Tartan Twist |
| Rowena Dugdale | Red Ruby Rose |
| Jane Field | Jonny’s Sister |
| Gerlinde Gniewosz | Zuztertu |
| Emma Henderson | Showpony |
| Paul King | Onedaylater.com |
| Janan Leo | CocoRose London |
| Marty Mannering | Goeco Electric Transport |
| Murray Newlands and Luke Brynley-Jones | Influence People |
| John Pemberton | Give Me Designer Clothing Global |
| Ruby Pseudo | Ruby Pseudo |
| Amanda Ruiz | Peruvian Knitwear |
| Ann-Maree Morrison | Labels4kids.co.uk |
| Raoul Tawadey | Circalit.com |
| Lee Torrens | Microstock Diaries |
| Louise Unger | The Camouflage Company |
Private sector supporters
HP
PayPal
Regus
And finally …
Thanks to the Enterprise Nation community. Thanks to you for completing the Go Global survey, responding to tweets, and posting your comments. The website and this book would not be what it is without you.
Reasons to Go Global
This book has been written to help you take your business to the world and there’s never been a better time to have this on the agenda. Here’s why:
1. Market opportunity
In 2010 the UK faced budget cuts and pay freezes, and business owners were staring at a domestic market that wasn’t what it once was. The situation was summed up by Ernst & Young in their ITEM Club Spring 2010 report:
“2010 will be a gloomy year for consumers, with disposable incomes flat and spending increasing by just 0.5%. With government also retrenching, GDP is forecast to grow by just 1% this year.
Further growth is dependent on the UK increasing its overseas earnings to replace
