Creating Business Plans (HBR 20-Minute Manager Series). Harvard Business Review

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       Creating Business Plans

      Get up to speed fast on essential business skills. Whether you’re looking for a crash course or a brief refresher, you’ll find just what you need in HBR’s 20-Minute Manager series—foundational reading for ambitious professionals and aspiring executives. Each book is a concise, practical primer, so you’ll have time to brush up on a variety of key management topics.

      Advice you can quickly read and apply, from the most trusted source in business.

      Titles include:

       Creating Business Plans

       http://hbr.org/product/creating-business-plans-20-minute-manager-series/an/16998-PBK-ENG

       Delegating Work

       http://hbr.org/product/delegating-work-20-minute-manager-series/an/16999-PBK-ENG

       Finance Basics

       http://hbr.org/product/finance-basics-20-minute-manager-series/an/16864-PBK-ENG

       Managing Projects

       http://hbr.org/product/managing-projects-20-minute-manager-series/an/16862-PBK-ENG

       Managing Time

       http://hbr.org/product/managing-time-20-minute-manager-series/an/17001-PBK-ENG

       Managing Up

       http://hbr.org/product/managing-up-20-minute-manager-series/an/16863-PBK-ENG

       Presentations

       http://hbr.org/product/presentations-20-minute-manager-series/an/16865-PBK-ENG

       Running Meetings

       http://hbr.org/product/running-meetings-20-minute-manager-series/an/17003-PBK-ENG

       Creating Business Plans

      Gather your resources

      Describe the opportunity

      Get buy-in

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      Copyright 2014 Harvard Business School Publishing Corporation

      All rights reserved

      Printed in the United States of America

      10 9 8 7 6 5 4 3 2 1

      No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

      The web addresses referenced in this book were live and correct at the time of the book’s publication but may be subject to change.

      Library of Congress Cataloging-in-Publication Data

      Creating business plans.

       pages cm. — (20-minute manager series)

       Includes index.

       ISBN 978-1-62527-222-5

      1. Business planning.

       HD30.28.C7325 2014

       658.4′01—dc23

       2014000382

      eISBN: 978-1-62527-227-0

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      Writing a business plan is an important first step in starting any new venture. Your goal is to provide a detailed description of your new product or service and a concrete strategy for making it a success, while also conveying a hearty dose of enthusiasm that inspires investors and other supporters to want to be involved with your project. This book walks you through the basics:

      • Articulating your business idea

      • Communicating your goals

      • Analyzing the industry

      • Introducing your management team

      • Distinguishing your business from rivals

      • Developing a compelling marketing plan

      • Describing your business’s daily activities

      • Providing sound financial projections

      • Anticipating potential stumbling blocks

       Contents

      Why Write a Business Plan?

       Getting started

      

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