STRATEGIC
INTENT
Harvard Business Review
CLASSICS
STRATEGIC
INTENT
Gary Hamel
C.K. Prahalad
Harvard Business Press
Boston, Massachusetts
Copyright 2010 Harvard Business School Publishing Corporation
Originally published in the Harvard Business Review in May 1989
Reprint #R0507NA
All rights reserved
Printed in the United States of America
14 13 12 11 10 5 4 3 2 1
No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business Review Publishing, 60 Harvard Way, Boston, Massachusetts 02163.
Library of Congress Cataloging-in-Publication Data
Hamel, Gary.
Strategic intent / Gary Hamel, C.K. Prahalad.
p. cm. — (Harvard business review classics)
ISBN 978-1-4221-5516-5 (paperback : perm. paper)
1. Strategic planning. I. Prahalad, C. K. II. Title.
HD30.28.H344 2010
658.4’012—dc22
2010002892
The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.
THE HARVARD BUSINESS
REVIEW CLASSICS SERIES
Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice—many of which still speak to and influence us today. The HBR Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each volume contains a groundbreaking idea that has shaped best practices and inspired countless managers around the world—and will change how you think about the business world today.
STRATEGIC
INTENT
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