PYGMALION IN
MANAGEMENT
Harvard Business Review
CLASSICS
PYGMALION IN
MANAGEMENT
J. Sterling Livingston
Harvard Business Press
Boston, Massachusetts
Copyright 2009 Harvard Business School Publishing Corporation
Originally published in Harvard Business Review in 1969;
republished in 2002.
Reprint #1768
All rights reserved
Printed in the United States of America
12 11 10 095 4 3 2 1
No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to [email protected], or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163.
ISBN 13: 978-1-4221-4786-3
The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.
THE
HARVARD BUSINESS REVIEW
CLASSICS SERIES
Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice-many of which still speak to and influence us today. The HBR Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each volume contains a groundbreaking idea that has shaped best practices and inspired countless managers around the world–and will change how you think about the business world today.
PYGMALION IN
MANAGEMENT
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