of animals.
The topic of food is a huge one – and our habits are all so ingrained in us around the world that it can be hard to imagine a different system from the one we currently live in. Yet, we are at a place in our history where we are lucky enough to be able to choose what we eat – in fact, there has never been so much choice! And with this choice comes the responsibility to make informed decisions.
We aren’t preachy, holier-than-thou people, and this book won’t be filled with propaganda and made-up facts. As Northern sons of meat eaters, surrounded by meat eaters, who were brought up eating meat, we’re going to show you why and how we went vegan. We’re going to walk you through why we chose to live a vegan life, and why eating vegan, whether it’s a few times a week or every day, could literally help you to save the planet, feel amazing and live longer.
Whoever you are, wherever you are on your journey, we respect you, and we trust that you’ll make your own informed decisions (even if they’re different to ours) on how to live vegan.
As a vegan, I’m going to say something controversial: you can eat what you like.
Meat is what most people are brought up on. Eating it doesn’t make you a bad person. And not eating meat, being veggie or vegan, doesn’t make you a good person.
Henry and I remember the taste of meat well. We loved steak and roast dinners, and there’s no question that burgers taste great. My mum is the daughter of a farmer. Our families and friends from home still eat meat and we still love them all dearly.
Our families definitely did not expect us to be running a vegan cooking channel, and they’re always asking us why we went vegan. In this book is the answer to that. Mum, this book is for you!
We stopped eating animal products over four years ago. Since then we’ve built the biggest plant-based online video channel and written two bestselling cookbooks, showing people how to make delicious meals that taste even better than meat!
This book contains no propaganda. It’s not designed to try and mess with your mind or turn you into clones of us. We’ve cited our sources and tried to avoid hyperbole. But there’s no doubt, this is important.
If you’re wondering why the number of vegans has more than quadrupled[1] in the past few years and why the number of flexitarians (people who are reducing the amount of meat they eat) is showing similar trends, then this book hopefully holds the answer.
If you’re wondering why so many restaurants have added vegan choices, or are shouting about their vegan offerings, then this book may explain why. Spoiler: the availability of vegan options is not down to an increasing number of vegans, it’s down to an increasing number of meat reducers – those mindful meaties!
If you’re wondering why Sir David Attenborough, or any news channel, declares we should reduce our meat and dairy intake to help the planet, then this book is for you. We’ll share the background to this and give you practical advice on how you can make changes in your own life.
And, finally, if you’re just interested in eating a few more vegan meals, either to help the planet, for your health, to save money or because you’re interested in trying some of the amazing new plant-based foods that are out there, then we’ll help you do that, too. We’ll show you how awesome vegan food can be for your mind, body and soul.
All of this is aimed at you doing it your way. There is no one-size-fits-all solution.
Anyone who throws a black-and-white absolute answer at you – about anything – is misleading you. So, please come with us as we delve into the murky shades of grey, and we’ll show you how the choice to eat vegan food, and to make vegan an ideal that we work towards, was the best decision we ever made. Ever.
The Vegan Society’s definition of veganism is living in a way that ‘seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to animals’.
In fact, it was the founder of the Vegan Society who actually created the word ‘vegan’. Based in the UK, the society supports vegans all over the world through information and campaigns, and registers products with its Vegan Trademark. We think the bit about it being ‘as far as is possible and practicable’ is massively overlooked in most conversations about what it means to be vegan. Some people will tell you there are very strict rules about what you can and can’t do if you want to be a ‘proper’ vegan – but there aren’t! When you start to really think about it deeply, it’s nearly impossible to live 100% totally vegan. Animal products end up in the weirdest of places – from the ink in your printer, to the interior of your car and even your money.
We see veganism as something to aim for. It’s an ideal, a direction to move towards – we’re still working on it, too – and however far you want to take it, that’s OK with us. In this book, we want to show you the facts. You can use them however you want.
For some people being vegan is all about the food, while for others it’s about other parts of their life too, like their clothes or make-up, or the products they buy for their home. Maybe you just want to eat a few more plant-based meals each week, or swap your dairy milk and cheese for plant-based alternatives. That’s amazing! What we’ve found is that even the small changes, make a big difference. And not only to your life, but to those around you too.
We started BOSH! three years ago, motivated to help the world eat more plants, as a means of reducing climate change. Our videos have reached millions of people, and we’ve lost count of the number who have got in touch to let us know that they’ve gone vegan, or eat far less meat, after trying one of our recipes. We are supportive of whatever positive action you take towards consuming fewer animal products and eating more plant-based foods. Maybe you’ve made a decision that all your main meals are going to be vegan, but you simply can’t live without your non-vegan snacks – we’re cool with that! Whether you go the whole hog (pun intended) or choose to start with a few smaller adjustments, it’s about doing whatever is practicable for you.
Before we went vegan, pretty much every meal we ate was based around something animal-based. At first, we admit, it was a bit of a challenge to go completely plant-based – Ian cooked a lot of brown curries in those early days … But things are much better now – there is so much choice out there! We are excited by the plant-based options on the supermarket shelves, the new vegan restaurants opening up every day and the vegan options appearing on menus in even the most mainstream of fast-food outlets. And, of course, we’ve learned a huge amount along the way too. We’ve learned how to cook really amazing vegan food, and we’re so excited to be able to share that with you through our YouTube channel, Facebook, Instagram and our books.
Our mission today remains the same as it was back then. We’ve all heard the facts. We all know about the increased risks of wildfires, extreme weather events and rising sea levels. But recently, the language has changed. We are no longer talking about climate ‘change’, but rather climate crisis and climate emergency. Hearing Sir David Attenborough, Greta Thunberg and Professor Mike Berners-Lee talking on the BBC documentary, Climate Change – The Facts, in clear and certain terms about the huge, extinction-level threats
