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Contents
4 1 Introducing the Disney Multiverse From Mickey to Marvel From universe to multiverse Studying Disney Why another book (and a second edition) on Disney? Notes
5 2 Disney History(ies) Walt Disney, the man Once upon a time . . . “It all started with a mouse” Hooray for Hollywood Hollywood’s Horatio Alger Disney’s Folly The animation factory Conflict in Wonderland World War II: Disney and the US government Postwar period Diversification, Disney-style Genius on ice? The Disney corporate legacy Notes
6 3 The Disney Empire The evolution of corporate Disney In Walt’s shadow Team Disney and the Disney Decade The unraveling of Team Disney The Iger rejuvenation Expanding the brand Muppets Pixar Marvel Lucasfilm 21st Century Fox Owners, directors, and managers Stock ownership and control Directors and connections Managers and money Dissecting the Disney empire Studio Entertainment Theatrical markets Home entertainment market Television and other markets Disney Theatrical Group Disney Music Group Media Networks Cable networks ESPN Inc. Disney-branded channels Broadcasting Broadcast television Television production and distribution Domestic television stations Equity investments Parks, Experiences, and Consumer Products Parks and resorts Other Disney vacation experiences Consumer products Merchandising licensing Retail Online business Games and interactive experiences Publishing and digital media Direct-to-Consumer and International Mickey Inc. Notes
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