The Innovation Ultimatum. Steve Brown

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      THE

      INNOVATION

      ULTIMATUM

      HOW SIX STRATEGIC TECHNOLOGIES

      WILL RESHAPE EVERY BUSINESS IN

      THE 2020s

       STEVE BROWN

      Copyright © 2020 by John Wiley & Sons, Inc. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

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      ISBN 9781119615422 (Hardcover)

      ISBN 9781119615446 (ePDF)

      ISBN 9781119615439 (ePub)

      Cover image: © MATJAZ SLANIC/Getty Images

      Cover design: Wiley

       For my parents, who ultimately made everything possible for me. For my lovely wife, who supported me every step of the way. And for the inimitable Richard Tonn, who so wanted to read this book but never saw it finished.

      CONTENTS

      1  Cover

      2  Foreword: Don't Fear the Future … Prepare for It

      3  Introduction: To Survive, Every Company Must Become a Tech Company The Innovation Ultimatum The Innovator's Palette Should I Be Afraid or Excited? Getting the Most Out of This Book Don't Panic; Don't Wait; Get Help

      4  Part I: Six Technologies That Will Reshape Business in the Next Decade Chapter 1: Artificial Intelligence What Is It and Why Is It Important? What Can You Do with It? How AI Works Beyond Deep Learning: The Future of Artificial Intelligence Narrow, General, and Super Intelligence Strategies to Get You Started Chapter 2: Sensors and the Internet of Things (IoT) Cheap, Tiny Computers and 100 Trillion Sensors Make Everything Smart and Connected What Can You Do with It? Strategies to Get Eyes on Your Business and Act on Events in Real Time Chapter 3: Autonomous Machines—Robots, Cobots, Drones, and Self-Driving Vehicles What Are They and Why Are They Important? What Can They Do? Strategies for Success Chapter 4: Distributed Ledgers and Blockchains Beyond Cryptocurrencies: Why Blockchain Is a Big Deal Blockchain 101 Cryptocurrencies, Tokens, Smart Contracts, and dApps Establishing Truth in a Trustless World Shifting Incentives with Token Economics Key

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