the ramifications will be great. It’s not just the loss of expected growth. It’s the money we’ve put into it, as well. It has to work.”
Yes, it does. Marcus looked across the conference table at his sister, Joanna, the head of marketing for Chambers Gin. The worry was so plain on her face it broke his heart. “We’ll turn a corner,” Marcus said. “By the time we host the media night at the new distillery, we’ll be on our way.”
“I don’t want you to think I don’t trust you or your vision, Marcus. I absolutely do,” his father continued. “It’s just that the entire family’s livelihood is on the line. I don’t want to get in so far over our heads that we’re all left with nothing. That’s not the legacy I hoped to leave behind, and it’s definitely not the future I want for my children or my grandchild.”
“I’ll make it work, Dad. I don’t want you to worry about it.” Leave the worrying to me.
A pregnant pause filled the room. “Okay, son. I trust you. I’ve got some calls to return, but I’ll speak with you and JoJo on Friday, right?”
“Yes. Friday. Speak to you then.”
“Bye, Dad.” Joanna pressed the end button on the phone in the center of the conference table. “He’s so stressed. I don’t think I’ve ever heard him so stressed.”
Marcus tapped his pen on the all-too-thin stack of orders for the US gin, Chambers No. 9. “It’s not like we can blame him. We aren’t even close on our projections.” Marcus ran his hand through his hair and turned to stare out the office window overlooking the New York City skyline. And to think he’d been so sure they could capture the imagination of US consumers. They’d come nowhere close. He had the expertise to revive the family business, and he’d dip into his personal financial accounts if needed, but his resources did have their limits. That meant the clock was ticking. Chambers No. 9 needed a big boost, as quickly as possible.
When his father had swallowed his pride and admitted he needed help saving Chambers Gin, Marcus had let his adoration for his father and his deep devotion for his family lead the way. Leaving a highly successful and lucrative job as a European securities trader behind, he’d accepted this new challenge, no questions asked. He’d insisted only that his father trust him on this one point—they had to expand into the massive US market, and that meant launching a new artisan gin. Chambers No. 9. Cocktail culture had become big business, and there was a niche to be filled with carefully crafted spirits. Bold expansion was the only way. Go big or go home, as the Americans loved to say.
“We’re just off to a slow start,” he said, steeling himself. They would get out of this, and he would lead the way. He wouldn’t let anyone down. “Distribution is getting better every day, and we’re making inroads. It’s just going to take longer than we’d hoped. People don’t change their drinking habits overnight.”
“They do if there’s a reason to. Like a big piece of media attention or a celebrity endorsement. Something that could go viral.”
“The media plan is solid and very aggressive. We just got confirmation that International Spirits wants to interview me and put it on the cover. That’s big.”
Joanna closed her eyes, rested her head on her shoulder and unleashed a snore. “I’m sorry. Did you say something? I was so bored by the thought of International Spirits magazine that I fell asleep.”
“Hey, that’s a big coup, and it’s an important player in our industry. Oscar Pruitt is a very influential journalist. Dad’s been courting him for years.”
“It’s not going to set the world on fire. We need to find something for people to get excited about. Really excited. Something unexpected. Something sexy.”
Marcus sat back in his chair. Viral videos, memes and celebrities were not at all what he’d envisioned for Chambers No. 9, but he could be onboard with sexy and unexpected. “You’re right. Tell you what. We’ll do some brainstorming with the rest of the marketing team tomorrow. Perhaps we just need to get a bit more creative.”
Marcus’s phone lit up with a text. The message was from Ashley, their first interaction since the night before, when she’d grabbed his arm and managed to annoy him with her nonsense about hiding.
Busy? I need to ask you a question.
He tapped out a reply. What is it? The last thing he wanted was Ashley springing a surprise on him, like asking if her contractor could start running saws at five a.m. tomorrow.
An invitation. May I call? Ashley replied.
“Who are you texting?” Joanna asked nonchalantly. At twenty-eight, she might’ve been three years younger than him, but she could be a mother hen. She’d certainly kept close tabs on him since things went south with his marriage.
“My neighbor. Ms. George. Something about an invitation.”
“An invitation? From Ashley George? Have you two patched things up? Whatever it is, you should say yes.” Joanna sounded entirely too optimistic for his taste. And pushy. Joanna hadn’t even tried to disguise her hope that Marcus would jump into the dating pool with both feet, starting with Ashley. She was, after all, the toast of the entire city, drop-dead gorgeous and, conveniently enough, right across the hall.
Ashley also wasn’t a real option. He’d learned that on their date. Their conversation sent up red flag after red flag, culminating with the story of how she and her last boyfriend had broken up because she wasn’t ready to have children. That had prompted him to ask for the check and give her nothing more than a handshake at the end of the night. It wasn’t like he’d been on the verge of proposing marriage, but he had no business spending time with a woman who didn’t share his vision for a relationship. He and Lila were a package deal. No getting around that.
And there was great urgency to his situation. Lila would soon be old enough to remember growing up without a mum. His mother was one of the most important people in his life. He wasn’t about to let Lila go without. Watching that would be even worse than seeing Chambers Gin go belly-up. “No patching anything up for me and Ms. George. We’re doing our best to tolerate each other.” He looked down at his phone again. How he despised texting. Dialing Ashley’s number, he shooed Joanna away, but she shook her head, making it clear she was staying.
“Is there a problem, Ms. George?” he asked when she answered.
“No. And please, call me Ashley.”
He sat back in his seat, avoiding eye contact with his sister. “What can I do for you?”
Joanna pulled out a pad of paper and wrote furiously. She shoved it across the table and thumped it with her finger. Be nice!
“I’m calling with a business proposition.”
He’d been bracing for bad news about her apartment project. Business was indeed the last thing he’d expected to be brought up. “Go on.”
“Before I say anything, you have to promise me that you won’t breathe a word of this to anyone.”
Now she really had his curiosity piqued. A secret? “I don’t like making promises I’m not certain I can keep.”
She huffed on the other end of the line. “You relish any opportunity to be a pain in my side, don’t you? Look, I understand you’re expanding Chambers Gin in the States. The network
