Table of Contents
1 Cover
5 Foreword
6 Preface
9 Introduction Everything You Need to Know about Your Business Legal Lifecycle®
10 PART II: Startup Phase CHAPTER 1: What Legal Entity Should I Be? What Is a Startup? What Legal Entity Should I Be? What Factors Should I Consider Before Choosing a Business Structure? What Are Some Advantages of Incorporating? If I Incorporate, Are My Personal Assets Protected from Lawsuits? Key Takeaways CHAPTER 2: What Other Documents Do I Need? What Other Documents Do I Need? How Do I Protect My Business from Lawsuits? Key Takeaways CHAPTER 3: How Do I Protect My Brand? What Are the Benefits of Branding? What Are the Different Types of Branding? How Do I Protect My Brand? How Do I Choose a Good Brand Name? How Do I Avoid Brand Name Mistakes? Key Takeaways
11 PART II: Growth Phase CHAPTER 4: How Do I Grow My Small Business? What Is Growth? How Do I Grow My Business? Can Rapid Growth Be Bad? How Can I Measure My Business Growth? What Tools Can I Use to Monitor My Growing Business? Key Takeaways CHAPTER 5: How Do I Manage My Growing Business? How Do I Manage My Growing Business? What Could Go Wrong? Key Takeaways CHAPTER 6: How Do I Get Funding for My Growing Business? How Do I Get Funding for My Growing Business? How Do I Keep Growing My Business? Should I Continue to Protect the Brand of My Growing Business? Key Takeaways
12 PART III: Established Phase CHAPTER 7: How Does My Business Stay Competitive? What Is Established? How Does My Business Stay Competitive? How Do I Stay Focused? Why Is a Business Plan Important? Key Takeaways CHAPTER 8: How Do I Enter New Markets? How Do I Enter New Markets? What Business LawsShould I Know? Key Takeaways CHAPTER 9: How Do I Retain Good People? How Do I Retain Good People? What Types of Employee Agreements and Policies Do I Need? What Are Other Ways to Retain Talent? Key Takeaways
13 PART IV: Exit Phase CHAPTER 10: How Do I Exit My Business? What Is an Exit? How Do I Exit My Business? Do You Want to Stay Involved in the Business? What Are Your Financial Goals? What
