Table of Contents
1 Cover
5 Foreword
6 Introduction Upstanding company character is essential to achieving and sustaining peak performance. Notes
7 PART I: It's a New World CHAPTER 1: A New Given: Culture Is Strategy Leaders must put character at the center of everything they do. The New Relevance of Character Leading for Character and Culture The Nexus of Culture and Strategy Notes CHAPTER 2: 21st-Century Ethos Character is the North Star by which we steer our organizations. Ethos of Inclusion, Purpose, and Agency Virtual and Global Teams The Employer Value Proposition The Transformation of Every Company in Every Industry Bigger Data Hypergrowth Expectations Customers First Notes CHAPTER 3: The New Essential Core: Upstanding Character Having a disengaged character is the same as having no character. Is Your Character Online or Offline? The DNA of Organizations with Upstanding Character Notes
8 PART II: Building Character-Driven Organizations CHAPTER 4: Know Your Values Upstanding character starts with defining your unique core values. It Starts with Personal Work Know What You Stand For Identify Values in Partnership with Employees Review and Update Your Values Notes CHAPTER 5: Top Down, Bottom Up Authentic company values come from an ongoing dialogue, constant vigilance, and recognition of exemplary behavior. Eras Identify Their Leaders Communicate, Communicate, Communicate Carrying the Culture Flag Notes CHAPTER 6: Make Character-LedCulture Your Strategy It requires a lot of courage to take a stand on behalf of a company's character. What's Your Purpose? Beyond Financial Results Learnings from the Disney Institute Transparency and Accountability Notes CHAPTER 7: Magnetic Character:Activating Positive Forces Take bold action to drive positive change. Taking a Stand A Continuum for Change Attract and Retain People Hiring for Character Evaluating Talent for Character Building an Upstanding Leadership Team Notes
9 PART III: Putting Character into Action CHAPTER 8: Responding to Crisis Your true character is what shows up in times of crisis. When You Are Called, How Do You Answer? Cisco and Proposition 8 The Day the NBA Answered the Call Notes CHAPTER 9: Stories from Exemplar Companies—and Leaders An organization's upstanding character is a reflection of the people in it. Adobe:
