highly recommend this book.”
—Brock Bukowsky, Co‐founder of Veterans United Home Loans
“Cultivating a culture of trust is essential for any business or team. The Sale is an excellent story that is relevant to any industry. The principles in this book are timeless!”
—Brad Harris, CEO of Dallas Jet International
“If you want to achieve ultimate success that lasts, The Sale is a must‐read for every leader and their team. The Sale so powerfully captures how doing the right thing, even when it’s the hard thing, is not only the key to true success, but the only path to fulfillment in both business and in life.”
—Jamie Kern Lima, New York Times bestselling author, Believe IT
“The best leaders bring others with them as they climb to the top of the mountain. Real success is not a destination; it’s about the person you become on the journey and the choices you make to get there. The Sale beautifully explains these ideals and is the definitive blueprint on becoming someone worth following.”
—Ed Mylett, Bestselling author of The Power of One More
“What a great reminder that you really do reap what you sow. Doing the small, seemingly insignificant things the right way is the best path to success! I would definitely recommend this book!”
—Michael Porter Jr., NBA player
a business fable
THE SALE
The Number One Strategy to Build Trust & Create Success
JON GORDON
Bestselling Author of The Energy Bus
ALEX DEMCZAK
Author of Thrive U
Copyright © 2022 by Jon Gordon and Alex Demczak. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging‐in‐Publication Data is Available:
ISBN 9781119762690 (cloth)
ISBN 9781119762683 (ePub)
ISBN 9781119762720 (ePDF)
COVER DESIGN: PAUL MCCARTHY
COVER ART: © SHUTTERSTOCK | KNIPS DESIGN
This book is dedicated to my loving wife, Erin, and to my sweet daughter, Kennedy. Thank you for always supporting me and for bringing out the best in me and others. —Alex
I dedicate this book to Alex for having the courage to tell this story, pursue your dream, and live the principles in this book. —Jon
Acknowledgments
Jon and Alex:
We are grateful for the many people in our lives who have modeled the principles in this book and have supported us in so many ways. We would like to thank the amazing team at Wiley, especially Shannon Vargo, Sally Baker, Michael Friedberg, and Deborah Schindlar.
Jon:
I am thankful to Alex for bringing me this great idea and story we could turn into a book and a powerful lesson the world needs to hear. I'm thankful to my family for their continued support and all the readers who continue to read and support my books. I couldn't do this without you and I really appreciate you.
Alex:
Thank you to my wife, Erin, for constantly bringing out the best in me and for encouraging me to pursue my dreams. Thank you to my parents, Carla and Basil, and to my sister, Morgan, for always being there for me and for living your lives with integrity. Thank you to all my extended family members for your constant support.
Thank you to my co‐author, Jon Gordon, for being a mentor in my life and for encouraging me to step out of my comfort zone in faith.
Thank you to editor Nathan Hassall as well as Carla Demczak, Basil Demczak, Cindy McCachern, John McCachern, Joyce Cornwell, and Ron Cornwell for reviewing the manuscript of this book to make it the best it could be.
Thank you to my friends, family, mentors, and organizations who have encouraged me to be the best version of myself and who have been great examples of what it looks like to lead with integrity. You know who you are.
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