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Сторителлинг в современном копирайтинге. Как использовать и создавать истории для современных текстов СМИ, социальных сетей, рекламы, PR, литературы и кино. Александр Назайкин

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Сторителлинг в современном копирайтинге. Как использовать и создавать истории для современных текстов СМИ, социальных сетей, рекламы, PR, литературы и кино - Александр Назайкин

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      16

      Симмонс А. Сторителлинг. – М: МИФ, 2013. – С. 61

      17

      Там же. – С. 73

      18

      Там же. – С. 202.

      19

      Там же. – С. 173.

      20

      Там же. – С. 200.

      21

      Трейси Б. Убеждение. Уверенное выступление в любой ситуации. – М: МИФ, 2016. – С. 137–138.

      22

      Симмонс А. Сторителлинг. – М: МИФ, 2013. – С. 233.

      23

      Там же. – С. 234–235.

      24

      Дуарте Н. Resonate. – М., 2012. – С. 108.

      25

      Каптерев А. Мастерство презентации – М: МИФ, 2012. – С. 22.

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