Sales Success: Английский для менеджеров по продажам. Mastering English for Sales Managers. Радмила Шарифьянова
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Pipeline – Воронка продаж
Example: We have a strong sales pipeline with many potential deals in progress.
Commission – Комиссия
Example: Our sales team receives a commission for each successful sale.
Quota – Квота
Example: Our sales representatives have a monthly quota to meet.
Presentation – Презентация
Example: The salesperson delivered an engaging presentation to showcase the product.
Value proposition – Уникальное предложение
Example: Our value proposition is our competitive advantage in the market.
Objection – Возражение
Example: The customer raised several objections during the sales pitch.
Referral – Рекомендация
Example: We received a referral from a satisfied customer.
Relationship building – Построение отношений
Example: Building strong relationships with clients is crucial for long-term success.
Follow-up email – Последующее электронное письмо
Example: After the meeting, I sent a follow-up email to thank the client for their time.
Sales pitch – Продающая речь
Example: The salesperson delivered a compelling sales pitch that convinced the customer.
Objection handling – Работа с возражениями
Example: Our sales team is trained in objection handling to overcome customer concerns.
Sales forecast – Прогноз продаж
Example: The sales forecast for the next quarter looks promising.
Competitive analysis – Конкурентный анализ
Example: We conducted a competitive analysis to identify our strengths and weaknesses.
Sales cycle – Цикл продаж
Example: Our sales cycle typically lasts around three months.
Sales funnel – Воронка продаж
Example: We analyze our sales funnel to identify areas for improvement.
Sales target – Цель продаж
Example: Our sales team is determined to meet their monthly sales targets.
Sales strategy – Стратегия продаж
Example: We developed a new sales strategy to penetrate the market more effectively.
Sales report – Отчет о продажах
Example: The sales report showed a significant increase in revenue compared to last year.
Sales meeting – Совещание по продажам
Example: We have a sales meeting scheduled for tomorrow to discuss our progress.
Sales training – Обучение продажам
Example: Our new hires undergo extensive sales training to ensure their success.
Sales incentive – Система мотивации продаж
Example: We offer sales incentives such as bonuses and rewards for top performers.
Sales territory – Территория продаж
Example: Each salesperson is assigned a specific sales territory to focus on.
Sales promotion – Продвижение продаж
Example: We’re running a sales promotion this weekend with discounted prices on selected items.
Sales volume – Объем продаж
Example: Our sales volume has been steadily increasing over the past year.
Лексика, связанная с продуктом или услугой
Product – Продукт
Example: Our company offers a wide range of high-quality products.
Service – Услуга
Example: We provide excellent customer service to ensure customer satisfaction.
Quality – Качество
Example: Our products are known for their exceptional quality and durability.
Innovation – Инновация
Example: Our company is committed to continuous innovation and improvement.
Features – Особенности
Example: The new smartphone has advanced features such as facial recognition and wireless charging.
Benefits –