Пиар да Винчи, или Как сделать новость из ничего. Мария Лапук

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Пиар да Винчи, или Как сделать новость из ничего - Мария Лапук

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(бренд работодателя, employer branding): цель коммуникации – построить привлекательный образ компании как работодателя и для текущих, и для будущих сотрудников. В коммуникации акцент делается на внутреннюю культуру, корпоративные плюсы и особенности развития внутри компании.

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