Управление бизнесом в России. Святослав Бирюлин

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Управление бизнесом в России - Святослав Бирюлин

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еще «надо дожить», а низкая цена – сегодняшняя реальность.

      Для бизнесменов (людей, по идее, расчетливых и рациональных), когда они выступают в роли покупателя, цена тоже играет иррационально важную роль. Если вы хотите продать им что-то дороже, вам стоит запастись аргументами. Качество, стоимость владения, возможный процент будущего брака – для вашего покупателя это часто эфемерные категории, в отличие от понятной и осязаемой цены.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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