jug full. Jug too blamed big. Yes? Freight too much. Yes? Listen – ‘Perkins Pays the Freight!’”
He sat down suddenly, and beamed upon me joyfully.
The advertising possibilities of the thing impressed me immediately. Who could resist the temptation of getting such a monstrous package of glassware by freight free of charge? I saw the effect of a life-size reproduction of the bottle on the bill-boards with “Perkins Pays the Freight” beneath it in red, and the long name in a semicircle of yellow letters above it. I saw it reduced in the magazine pages, in street-cars – everywhere.
“Great?” queried Perkins.
“Yes,” I admitted thoughtfully, “it is great.”
He was at my side in an instant.
“Wonderful effect of difficulty overcome on the human mind!” he bubbled. “Take a precipice. People look over, shudder, turn away. Put in a shoot-the-chutes. People fight to get the next turn to slide down. Same idea. People don’t want O-no-to-thing-um-bob water. Hold on, ‘Perkins pays the freight!’ All right, send us a demijohn!”
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