Financial Institution Advantage and the Optimization of Information Processing. Keenan Sean C.

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totals. Hubert Janicki and Edward Prescott observed that, “Despite the large number of banks that have exited the industry over the last 45 years, there has been a consistent flow of new bank entries,” and calculated the average annual entry rate at about 1.5 percent of operating banks. The authors further observe that, “It is striking that despite the huge number of bank exits starting in the 1980s, entry remained strong throughout the entire period. Interestingly, it is virtually uncorrelated with exit. For example, the correlation between exit and entry for the 1985–2005 period is only –0.07.”4

Figure 1.1 Total Commercial Banks in the United States

      Source: Federal Reserve Economic Data (FRED); Federal Reserve Bank of St. Louis.

      Technical Core Products and Services Offered (Financial Intermediation and Disintermediation and Risk Pooling)

      Janicki and Prescott also observe how market share can shift dramatically. They note that of the top ten banks in 1960 (by asset size), only three are still in the top ten.

      Part of this is due to M&A (mergers and acquisitions) activity. But part of it reflects the fact that the product and service sets, based on intermediation and disintermediation and risk pooling, are technical in nature, and as trends in the underlying technologies change, firms have a great opportunity to innovate effectively and gain market share, or fail to innovate effectively and lose market share. What Figure 1.1 does show clearly is that while barriers to entry may be low, barriers to exit are even lower. Failure to stay abreast of technological innovations, as well as the adoption of so-called innovations that misrepresent true risk-adjusted returns, has been causing the number of operating banks to shrink by about 280 per year since 1984. Some of the innovations that led to distorted risk assessments include mortgage-backed securities and complex, illiquid types of derivatives (there are others). But while distorted risk assessments have historically been blamed on personal mismanagement and a culture of greed, these explanations offer little in the way of economic underpinnings and cannot explain the disappearance of nearly 8,600 banks over a 30-year period. The main culprit is that decision makers within these firms have been provided with poor information, insufficient information, and, in many cases, misinformation, and the main cause for this is that these firms were manifestly poor at information management and creation. While the S&L crisis triggered the largest number of bank closures, the bursting of the tech and housing bubbles, and the ensuing liquidity crisis of 2008, also forced many institutions to close. And in far more cases, institutions that did not fail saw their profitability greatly reduced by inefficiencies, losses, and fines – most of which could have been avoided with the appropriate amount of investment in system architecture and process redesign. Recent examples of significant regulatory fines related to information processing failures include:

      • $25 billion: Wells Fargo, JPMorgan Chase, Citigroup, Bank of America, Ally Financial (2012)

      • $13 billion: JPMorgan Chase (2013)

      • $9.3 billion: Bank of America, Wells Fargo, JPMorgan Chase, and 10 others (2013)

      • $8.5 billion: Bank of America (June 2011)

      • $2.6 billion: Credit Suisse (May 2014)

      • $1.9 billion: HSBC (2012)

      • $1.5 billion: UBS (2012)

      Taken together, these historical facts show how even very large financial institutions can suffer or even cease to exist if they fail to embrace technological innovation, or embrace it without a commensurate investment in the information management capability required to effectively evaluate risk. Thus, the stylized facts that should concern current financial institutions are:

      • Firms entering the market, particularly those entering with some technological advantage, are a threat.

      • Excessive risk taking based on impaired risk assessments (often the result of technological innovation without the supporting information flow) is a threat.

      • The likelihood that any firm succumbing to these threats will be expelled from the market is high.

      Poor information management itself has causes. In some cases, the underlying causes may have included a regulatory (and rating agency) arbitrage in which financial institutions were incented to do the minimum while benefiting from things like deposit insurance (an explicit stamp of approval from regulatory authorities) and high public ratings from rating agencies, or even the implicit stamp of approval that comes purely from compliance and the absence of regulatory censure. But more importantly and more generally, low industry standards for excellence in information processing have meant the absence of competitive pressures to innovate and excel. This environment, which has persisted for decades, is now coming to an end.

      Cultural Issues

      While identifying more effective management of information assets as a key strategic objective for the firm is a good first step, implementing an effective strategic management process is not without challenges within a modern financial institution. Among those are serious cultural and organizational challenges that can work against the development and deployment of an integrated approach to information management. One such challenge is so pervasive and so constraining that it deserves special consideration. Within the broader fabric of corporate culture, there lies a deep cultural rift – a rift that may be more or less pronounced depending on the business mix and particular firm characteristics, but that is almost always material. It is the rift between IT (alternately management information systems, or MIS) and non-IT. This rift has developed over decades, with rapid technological change and exponentially increasing business dependencies on technology as the driving forces. Importantly, the initials IT stand for information technology – something that should be a core competency for a financial institution. But far from being core from an integrated strategic management perspective, business managers and their IT counterparts are often separated culturally to such an extent that they are speaking different languages, both euphemistically and literally. Business executives frequently view their IT organizations with distrust. Common complaints are that their process requirements are opaque, that they do not understand the organization's business objectives, or, worst of all, that they are not motivated by incentives that are aligned with the business strategy.5 On the other side, IT personnel often hold a dim view of the non-IT businessperson's understanding of technology generally, and IT technology in particular. The IT presumption that the business side doesn't understand its own problem, doesn't understand what the solution should be, or simply can't express itself intelligibly, can easily lead to ill-formed plans and projects whose poor outcomes further the distrust, in addition to sapping the resources of the firm. Importantly, the rift reflects the fact that information processing is not viewed as a true core competency within most financial institutions, and that consequently IT is seen as a supporting, or enabling, function – critical yes, but no more so than operating an effective health benefits program (or company cafeteria, for that matter).

      The Senior Leadership Component

      Senior leadership positions such as chief financial officer or chief credit officer are typically viewed not only as great executives but also as repositories of subject matter expertise and corporate history. The people who hold such positions are expected to understand the entire fabric of their respective organizations thoroughly and often are expected to have personal experience at multiple levels of job seniority. Chief credit officers will invariably have had deep experience in underwriting and workouts over a range of products and markets. Chief financial officers will usually have had deep hands-on experience in preparing and analyzing financial statements, and frequently in auditing financial accounts

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Hubert P. Janicki and Edward S. Prescott, “Changes in the Size Distribution of U.S. Banks: 1960–2005,” Federal Reserve Bank of Richmond Economic Quarterly 92, no. 4 (Fall 2006): 305.