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A catalogue record for this book is available from the British Library.
ISBN 978-0-857-08720-1 (pbk)
ISBN 978-0-857-08722-5 (ebk) ISBN 978-0-857-08724-9 (ebk)
Cover design: Wiley
Foreword by Andy Bounds, communication expert
You communicate all the time.
So you might as well be brilliant at it.
But it sure is hard to do well, isn’t it? After all, people have different priorities and personalities to you. They might not like what you like. So, for you to be a good communicator, it’s important to adapt your mindset and messages so they resonate.
Paul’s book will help you do this. He’ll challenge your thinking about how you communicate. He’ll then explore loads of strategies to improve how you do it.
In fact, you’re only a few hours away from communicating better than you ever thought possible …
I have a thought for you …
Imagine that, every time someone communicated with you, it turned part of your body bright green – the body part they’d had the biggest impact on.
So, if someone taught you something new, you’d be cleverer than before. So you’d have a bright green head.
Or if someone told you an emotional story that made you feel differently, it’d be a green heart communication.
I find most business books are one of these two – green heads or hearts. You know the sort of thing – you read them, learn stuff, enjoy them …
But this isn’t enough.
After all, what’s the point of us becoming cleverer/happier if we don’t do anything differently as a result?
No – instead, the best books give you green hands. They cause us to do things differently.
Which brings me to this book …
Paul has used all his experience – and that’s a lot – to give you green hands. To improve how you communicate. You won’t just learn stuff. You’ll read one of his tips, then be able to use it immediately.
The whole thing’s written so you can adopt his techniques easily. Even better, each chapter ends with Paul challenging you to focus on the one key action you’ll take after reading it – what he calls ‘My One Thing’. And with twenty chapters, by my maths, you’re about to have twenty new things. How many business books can you say that about?
My advice – as you read it, have three things with you:
1. A pen to write your actions down
2. Some paper to write them on
3. A drink. You’ll lose yourself in this book. So have a drink handy. That way, you won’t need to break off from reading!
I’ve read countless books on communication. I’ve written a few myself. But this one stands out as something that will make you communicate better.
Its sole purpose is to give you green hands.
And it will.
Andy Bounds
Communication expert, author and award-winning consultant
Introduction: Why this stuff really matters
“We can all talk. The challenge? Getting people to listen.”
Imagine the scene. You’re desperate to win a new job. You’ve completed a lengthy application process. You were thrilled to have an initial telephone interview. That went well. You progressed to the next stage. Your excitement increased. You prepared extensively for your face-to-face interview.
And then the letter came.
You’ve made it to the final stage of the process. A second interview at head office which will also include you giving a ten-minute presentation.
You plan for this final interview as if your life depended on it. In some ways, you feel it does. Your years of study and sacrifice look like they will finally pay off.
You’re tantalizingly close.
You’ve never had any training or coaching on giving a presentation before, but you’ve sat through countless presentations.
You know the score.
Polite and formal opening.
A slide showing a list of bullet points outlining your objectives.
Then an overview of your background.
A section that includes an overview of the company and what you’ve learnt about them.
The next section is on the role and what specific skills you can bring to it, followed by a summary and conclusion.
Oh and one more thing. Your final slide.
‘Thank you. Any questions?’
You like making slides. And if the interviewer missed anything, you’ve written down all the details on them, which they can always refer back to.
You’re ready. This is it. The chance of a lifetime.
Fast forward two weeks.
The job went to someone. But it wasn’t you.
The recruitment agency informs you that you were the strongest candidate on paper. You’d made it down to the last three. Your background and experience were just what they were looking for.
You’re gutted.
So what went wrong?
In a nutshell: your presentation.
You bombed. The content on your slides overwhelmed them.
There wasn’t enough engagement with your interviewers.
The panel felt they didn’t get to know the real you. Just a corporate clone that failed to connect with them.
They sensed within 90 seconds of your start that you weren’t the right person. The rest of your presentation did nothing to challenge their initial impression.
You were smart in appearance. Professional, if a little wooden. Polite. Knowledgeable about the company and what the role required. But no thanks. They see dozens of people who are like that.
You didn’t stand out from the crowd. You were, I’m afraid,
